matt - March 3rd, 2014

New Zugara Blog & Feed

We have a new blog on our recently redesigned Zugara site. You can access the new Zugara blog here.   The RSS feed for our new blog is

As of March 2nd, 2014, we will not be updating the We Are Organized Chaos blog any longer though we will keep the archives up for the remainder of the year.  Chaos blog archive entries can also be found on our new blog.

Thanks for reading our posts on the Chaos blog and we hope you’ll check out the new blog for our latest updates on Augmented Reality software, Virtual Dressing Rooms, Kinect projects, Zugara news and more!

matt - February 6th, 2014

Beacon vs. NFC Infographic

In a recent blog post, we provided information on how mobile payments were being used via Beacon with Virtual Dressing Rooms.  Since that blog post, we received a few questions asking what is Beacon and how it compared to NFC. A recent blog post from Retail Customer Experience has a great infographic that helps explains the strengths and weakness of both NFC and Beacon.

The infographic was created by Retail Customer ExperiencePyrim Technologies, and Mobile Payments Today.  I included the infographic below and you can read the original blog post here.


matt - January 23rd, 2014

Zugara and PayPal Bring Mobile Payments To Virtual Dressing Room Experience

As mobile devices become more prevalent, so too is technology such as mobile payments. One such method for mobile payments is through Beacon from PayPal.  Late last year, we partnered with PayPal at the LeWeb conference in Paris to show how Beacon would transform retail through a ‘hands-free’ shopping experience.

LeWeb Attendee Interacts with Virtual Dressing Room Experience via Mobile Payments

For the event, Zugara worked with PayPal to create a unique experience for attendees.  We customized the WSS For Kiosks software to work on a local network with Android-based tablets.  The tablets acted as POS (Point of Sale) devices that would allow shoppers to choose items to ‘try on’. Items selected on the tablets were then sent to the display for interaction.  The attendee/shopper could view the item they had selected and with a wave of a hand, checkout via PayPal.  Once an attendee checked out with their selected item, the selected shirt and design was printed on-demand at the booth.

As we continue to develop the WSS for Kiosks software, we will be integrating new and exciting technologies such as Beacon.  We will also be offering a new in-store retail Virtual Dressing Room technology soon, so please be on the lookout for updates on our blog and site!

You can find more information on WSS For Kiosks software here.

matt - October 14th, 2013

Life Styler In Australia Launches Webcam Social Shopper


Zugara is pleased to announce one of the latest launches of the Webcam Social Shopper on Fashion and Lifestyle site, Life-Styler.  Life-Styler, based in Australia, is a new destination advising women on how to embrace a healthy lifestyle.  Life Styler’s Virtual Wardrobe area features over 50 different styles of garments for women to try on.

matt - October 7th, 2013

WSS For Kiosks at South African Fashion Week

Our virtual dressing platform, The Webcam Social Shopper, has recently been optimized for Kiosk use.  To see how “WSS For Kiosks” can be utilized for events and OOH use, please see the image below.  This is an image of a WSS for Kiosks unit Virtuelle, our South African reseller, developed and deployed at SAFW.  Features of the unit include a Kinect-based camera for gestural control and an additional display screen for video-based advertisements.

Needles to say, the kiosk unit and experience was a big hit with attendees…

WSS For Kiosk Unit At SAFW

WSS For Kiosk Unit At SAFW

We’ll be posting more information from the event as we receive it and if you would like any further information on WSS For Kiosks please visit here or  email us at info(at)zugara(dot)com.


matt - October 3rd, 2013

Webcam Social Shopper For Kiosks – Now Available

Over the past few years, we’ve had an increasing amount of inquiries for a Kiosk version of our award-winning Webcam Social Shopper (WSS) software.  Many brands and retailers have requested a version of our software optimized for use at events, OOH displays, conferences and more.

We’re pleased to announce that our WSS For Kiosks platform is now available for licensing.  The WSS For Kiosks software uses Microsoft Kinect and our patented WSS software to offer an innovative and engaging virtual dressing room experience for your customers.

WSS For Kiosks Interface.jpg

WSS For Kiosks Features Include:

  • Patented Webcam Social Shopper software and interface.
  • 2D and 3D Camera Compatible.  WSS for Kiosks works with both 3D cameras like Kinect and standard 2D cameras and webcams.
  • Navigate With Gestures.  Use motions and gestures to navigate the WSS for Kiosk interface to try on virtual garments.  Voice control also available.
  • Multiple Categories.  Unlimited support for as many garments as you would like to add.  Create categories for different types of garments.
  • On-Site Photos.  Allow users to take a photo wearing their favorite virtual garment.  Functionality includes ability to print out at the event or send image to web for easy photo retrieval.
  • Admin System.  Simplified admin system allows you to select the information you want to capture from your shoppers or event attendees.
  • Multiple Languages.  Also available in most major languages.

More information on WSS For Kiosks is available here.

If you are interested in licensing WSS for Kiosks for your customers, please contact info(at)zugara(dot)com.



admin - March 26th, 2013

The Natural User Interface – In The News

Looks like 2013 is shaping up to be the year of the Natural User Interface (NUI).  Here at Zugara we’ve been following this space closely for a few years now, and thought you might be interested in seeing some of the recent headlines that caught our eye:

  • Leap Motion sensor control to ship in May, be sold at Best Buy (LA Times)
  • A Look At The New “Kinect” For Smartphones (Fast Company)
  • Thalmic Labs launches MYO, an armband that lets you control gadgets with just your fingers and hands (The Next Web)
  • Samsung Gesture Control TVs Revealed At Electronics Expo (Associated Press)
  • CamBoard Pico Demos What Kind Of Gesture Control Your Next Computer Could Have Built-In (TechCrunch)
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Zugara - February 28th, 2013

Come See Us At The Augmented World Expo

If you’re interested in AR, you’ll want to register for AWE (Augmented World Expo) soon (register before April 9th to receive a $200 discount).  Like always, it looks like it’ll be a great event, and we’d love the chance to meet you (we’ll be presenting and exhibiting).

If you aren’t familiar with AWE, here’s a bit more information about the 2013 event, scheduled for June 4-5, 2013 in Santa Clara, California:

“Now in its 4th year, Augmented World Expo™ (formerly Augmented Reality Event) is assembling the leading minds in augmented reality to showcase the world’s most innovative-augmented experiences that solve real world problems in all aspects of life, from entertainment, and brand engagement, to enterprise, industrial, and commerce applications.

Attendees will experience the largest AR exposition ever created bringing together more than 100 companies, from the hottest startups and leading AR providers to Fortune 500, all developing technologies, solutions, and hardware for augmented humans in an augmented world.

AWE 2013 will include mind-blowing keynote addresses by Bruce Sterling (“The prophet of AR”), Will Wright (legendary creator of The Sims), and include over 35 hours of talks covering business, technology and design.

The AWE 2013 program is designed to address topics such as:

  • Current augmented reality market scope and its future
  • The most disruptive augmented reality innovations, engines and tools
  • Real showcases of revolutionary adoption of augmented reality projects
  • How to leverage AR to advance your brand, attract and keep customers
  • How to build meaningful products and campaigns that will delight users”
Zugara - February 28th, 2013

The New Webcam Social Shopper Website

Just a quick admin update to let you know that we have completely redesigned, and will be moving this blog over there in the coming weeks.  Besides the blog, you’ll find a lot of new information on the site about our virtual dressing room platform, including: pricing, new clients, and shopper reactions to our platform (in the form of a behavioral video).

If you have a moment, please do visit the site, as we’d love to get your feedback on it.

Zugara - February 14th, 2013

Zugara Launches Long-Term Patent Portfolio Monetization Program

Los Angeles, CA —February 14, 2013— Zugara, Inc. announces today the implementation of a long-term patent portfolio monetization strategy through which companies can gain legitimate access to its pioneering patented technologies such as those used in the company’s proprietary augmented reality social commerce platform, The Webcam Social Shopper (WSS).

Zugara has retained internationally recognized intellectual property business advisors, IPinvestments Group, to develop, implement and manage the patent portfolio monetization program centered on U.S. Patent No. 8,275,590 and its related pending U.S. and international counterparts. Zugara may end up selling or granting non-exclusive licenses to its patent portfolio. The Company believes its patented technology is already widely implemented in the retail industry and that market adoption will continue. Augmented reality-powered “virtual dressing rooms” will play a critical role in retail’s multi-channel consumer reach.

“Recently we were issued our first patent, and for the retail business, it’s an important one. We are excited about partnering with IPinvestments Group to assist us in maximizing the value of our intellectual property,” said Matt Szymczyk, CEO of Zugara.

In essence, the proprietary WSS technologies relate to what is now commonly referred to as a “digital mirror” or a “virtual dressing room”. Zugara’s patented technologies enable the simulation of a fitting room where a user can try on one or more virtual-wearable items within a video feed. The user is provided a gestured controlled interface to navigate through and operate the virtual dressing room. Also, the user’s motion, position and/or orientation is tracked while wearing and viewing the virtual-wearable item. Further aspects include the ability for the customer to take pictures to share with family and friends. Zugara’s proprietary WSS can be used with a wide variety of “video feeds” taken from PCs, tablets, smartphones, depth-sensing cameras (e.g. Kinects), IPTV, kiosks, and even eyewear (e.g. Google Glass).

If you are interested in receiving additional information, please contact Michael McLaughlin at

Zugara is changing the face of multi-channel retail. Since 2009, we’ve been developing the Webcam Social Shopper (WSS), a patented commerce platform and interface that provides retailers with a more social, visual and fun experience for their shoppers.

The current iteration of WSS utilizes augmented reality to turn a shopper’s webcam into a real-time interactive mirror. So a young woman can actually hold a dress up in front of herself, just like she would at the rack in a store, and immediately validate if an item’s style/color is right for her. No downloads, no plug-ins, no paper markers… it just works.

IPinvestments Group is an intellectual property business advisory firm committed to extracting maximum value for intellectual property assets. Headquartered in Atlanta, Georgia, IPinvestments Group provides international transaction services related to selling and/or licensing patented technologies and innovations under a success fee structure. IPinvestments Group’s professionals have extensive experience in negotiating the economics of IP-rich agreements and are well prepared to successfully navigate the complex process of selling or licensing high-end patent portfolios.

Michael W. McLaughlin – Principal
IPinvestments Group
(404) 962-8742

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