March 13th, 2009

Banner Ads Get Creative

Does anyone click on banner ads these days? We’ve all seen Apple’s latest marketing push of their iPod Touch. I can’t watch an episode of “Heroes” without seeing the commercial. I ran across this banner ad on www.pitchforkmedia.com, and they definitely got pretty creative with it. Even if I didn’t click on the link, Apple definitely got me interested and does a thorough job of introducing you to just how cool the iPod Touch is. I wonder how much they paid Pitchfork to run the ad. It re-defines a homepage “takeover.”

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