New YouTube Insight Features
From the YouTube Blog today, comes some great Analytics news. YouTube Insights now offers “Community Engagements” which basically allows you to view where your ratings, comments and favorites are coming from. For those of you who are familiar with Google Analytics, YouTube Insights is a very similar Analytic tool that allows you to track Views, Popularity and Demographics. This helps you get a snapshot of how your videos are doing overall, where the Hot Spots are in your video and where people are dropping off, etc.
Some of you might not have a YouTube account to see what the Insight Tool looks like so we’re posting 2 screens of our YouTube account here:
Summary Page (includes Views, My Videos (% of views), Popularity, and Demographics)
Community Page (includes ratings, comments, favorites)
As you can see from the above examples, Santa’s The One, is not only our most viewed video but also attracts the most community engagement. In fact, our top 6 most “engaged with” videos, were all part of our Interactive Holiday Card video that used Annotations to provide the viewer with a Choose Your Own Adventure Experience. This continues to validate that Choose Your Own Adventure Videos are definitely interacted with by the YouTube community at large and trending in popularity.
The biggest surprise with our YouTube stats? Over a 3-month period, the main demographic viewing our videos is 35-44. So, we’re definitely drawing views from the Baby Boomer set but not necessarily any engagement. However, over the last 30 days, we’re tracking better with the 13-17 demo and have also seen an upswing in our engagement activity. Not necessarily a news flash that Gen Y tends to interact with videos more on YouTube, but good information to be able to track.
The Community Engagement addition is a great tool and will definitely help track future interactions with your YouTube videos. I know we’ll be using it quite a bit. At the very least, it showed what we’ve always suspected – We’re Big in Japan. 
Tags: analytics, annotations, interactive holiday card, YouTube Insights, zugara studios
Very interesting site. Hope it will always be alive!
May 13th, 2010 at 6:51 pmYou will find apparently the bundle in order to realize relating to this. As i suppose you’ve made certain nice factors during features as well.
November 24th, 2010 at 3:59 pmVery interesting site. Hope it will always be alive!
June 14th, 2011 at 12:57 pm