Ford makes one ponder on the road you choose with Robert Frost
“I took the one less traveled by, and that has made all the difference.” As the world markets continue on their bearish trend, not knowing where the bottom lies, automotive companies are struggling to survive. Consumer confidence has plummeted and the world’s leading automotive manufacturers will have to redefine their brand in order to capture a much wiser and cautious consumer base.
Ford’s latest commercial sets a tone for their future. Juxtaposed with Robert Frost’s poem, “The Road Not Taken”, the commercial identifies with the crossroads at which we all stand in today’s turbulent times. Automakers and consumers alike face serious decisions. Do we continue on the same path or do we take a chance to redefine ourselves and make a difference, for better or worse? The Australian spot strikes at the heart of the American spirit, playing a resonant chord of hard work, risk, passion, and ingenuity, the same spirit that has helped shape today’s global economy. It is a suggestion of a life of integrity and choice, a life of freedom and possibilities, something most can identify with. We have all stood at a life-changing crossroad. Will consumers take Ford’s road? Yes, if their product meets the expectations created by their story.
Tags: Automotive, Robert Frost
