Honda Insight Campaign Takes Page-Takeover To Another Level With Vimeo
Check out the “Honda Insight – Let It Shine” campaign on Vimeo. (You MUST click on this link to experience it in its entirety!) It is an awesome experience created by Wieden + Kennedy Amsterdam. Does everyone remember the Nintendo Wario Land – Shake It! Campaign on YouTube? Seems like agencies are getting more and more creative in this space…and I like it! Page takeovers are a smart thing to implement when you really want to limit the user dropout rate from your video/commercial.
If you’re as curious about this campaign as I am (are all of those real headlights?), check out the making of video:
Honda Insight – The Making of “Let it Shine” from Honda on Vimeo.
Tags: Honda Insight, Let it Shine campaign, Nintendo Wario Land, page takeover, Shake It! campaign, vimeo, youtube
