Flash Forward – A New ARG Or Standard Integrated Entertainment Marketing Campaign?
Fans of Lost might have caught some interesting promos for a new show called Flash Forward that ABC is hoping will take over Lost’s audience after the final season next year. Details on Flash Forward from Zap2it:
“The show is based on Robert J. Sawyer’s novel and follows the fallout from a cataclysm in which the world’s entire population blacks out for just over two minutes. In addition to dealing with the chaos that ensues when everyone wakes up — everything from car crashes to people walking off rooftops — people soon come to realize that they all had a vision of their futures. The network says that those investigating the event will have only “a huge mosaic of people’s flash forwards” to go on — hence the Mosaic Collective title for the aforementioned site.”
Yep, definitely sounds like one for the Lost crowd, especially given Lost’s strong character development through use of Flashbacks.
Admittedly, I didn’t initially see the promos but according to the LA Times Show Tracker for Lost, they were images of someone surfing, a sonogram, a group of kids leaving school, a bride and groom kissing and pallbearers carrying a coffin. A fan site called FlashForwardTV also has video clips of the images.
A promotional site for Flash Forward is at Mosaic Collective and I imagine somehow the site will evolve through stories around each image.
I’m definitely a fan of ARG’s (Alternate Reality Games) so it will be interesting to see how this campaign evolves and if it can become more than a standard integrated entertainment marketing campaign. ARG’s in entertainment have a long history going back to the likes of A.I. and ILoveBees and have gotten more sophisticated over the years. Fringe is the latest example of this with their commercial break images and symbols forming some type of alphabet code…
Tags: ARG, Entertainment Marketing, Flash Forward, Integrated Campaign, Lost
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Frasier is my favorite Television display of all time. Now I can see reruns anytime I prefer to thanks towards the Online. I Watch FlashForward Online. around the way to work, around the way residence, even though eating dinner and even even though working. My loved ones thinks I’m crazy and really wants me to see someone. They believe I am addicted for the World-wide-web and particularly this show. I don’t imagine it’s that very much of a difficulty, but my wife certainly does. She got so mad the other night she threw one thing at my laptop. Maybe I do need help as I don’t would like to lose my wife and kids. Tonight I’m going to ask her to make an appointment with someone for the two of us.
Cash is quite tight in my family members correct now so a lot of extras happen to be eliminated from our budget. The earliest point to go was our cell phone plan and cable wasn’t far behind. At initial I thought this would be a huge issue as my husband likes to watch sitcom re-runs. Yet, this hasn’t been a problem as he is able to Watch FlashForward Online. as well as other favorites of his. I’m glad he discovered these as I do not want him to lose everything he loves. Thankfully, I am able to write part of our Web fees off for my employment so we didn’t have to get rid of that also. I consider that would are the final straw for him.
Our renters moved out several months ago and left us with a mess to clean up. Not just had been there holes in the wall, they also destroyed doors, window frames and carpets. They were quite smart and covered up the damage with pictures, posters and curtains so we didn’t realize the extent on the damage until they had been gone. Now we’re fixing up the house so we can rent it again. Thankfully, this job is very much easier as we have a laptop with wireless capabilities. We’re able to Watch FlashForward Online. as well as other shows so we are entertained although toiling away. It’s great that the Internet offers points of this nature.
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