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Millennials Won’t Give Up Their Internet Or Mobile Phones…And Water Is Wet!

From a report in Adweek (by Ann Mack) a few weeks back titled, “Millennials’ Age Of Anxiety”, there was some interesting information in regards to how Millennials are dealing with the current “Great Recession”.  What stood out in this article is how easily this demographic group is willing to give up ‘traditional entertainment’ as the Internet and Mobile Phones are their entertainment. What isn’t a news flash is how integral both are to the lives of this younger generation.  Below is the money shot from the article:

“There are two exceptions to the idea that teens and twentysomethings are willing to downgrade or give up the amenities: their Internet connections and their mobile phones. They already see these things as extensions of themselves, and the downturn is only increasing that bond. And no wonder — these media offer a wide array of content and applications at low to no cost, easily replacing paid products and services. More importantly they offer connectivity.

For today’s teens, connectivity is entertainment. What’s ditchable are traditional forms of entertainment such as football games and hitting the mall. Socializing and entertainment these days is just as likely (if not more) to take place in the digital or mobile worlds.”

Tags: Adweek, Ann Mack, Internet, Millennials, Mobile