Augmented Reality Game Coming To The DSi…Haven’t We Been Down This Road Before With EyeToy?
Augmented Reality is all the rage in Interactive Marketing nowadays and it’s come full circle back to the Nintendo DSi. As reported by Kotaku, there’s a game coming out for the DSi that allows you to, “Use the DSi as a portal to the astral plane to find and collect ghosts that exist all around them (you).”
Though I can see why AR is popular in advertising and marketing circles, AR has actually been around for awhile in the gaming world. Has everybody already forgotten about the PlayStation EyeToy? Of course, the EyeToy wasn’t mobile so maybe there will be a greater interest in mobile AR type games that can somehow even be tied back into marketing and advertising campaigns. Now we’re talkin’…
Tags: augmented reality, DSi, EyeToy, Interactive Marketing, PlayStation
