Emotional Commercials that Put the Fist on the Button
There is not much in Advertising, TV or Cinema that makes me cry besides a jackass who is cruel to animals. I am a little bit of an adrenaline junkie and a tad rough around the edges, but I am definitely not afraid to cry. The truth is, when the heartstrings need to be pulled, a lot of story tellers fall short either by regurgitating the tried and true method, or failing to establish the characters so we can identify with them… so we actually care about what happens to them. “Wow, that explosion just wiped out all those people, cool effects” versus “That son of a… why did they have to kill the innocent dog? If that was my dog I would…”
So, are you ready to cry? Here is a series of Thai Insurance Commercials that lubricated my tear ducts. It’s not character development that gets ya. It is their ability to speak to all the curve balls life throws at each and every one of us, something all of us can identify with. Enjoy, I’m going to go chop some wood.
“Daddy”
“My Girl”
“Marry Me”
“I want more time”
“Mae Toi”
“Grandma”
Tags: advertising that makes you cry, Thai Insurance commercials
