Zugara Launches Online Shopping App Utilizing Augmented Reality And Motion Capture
June 23, 2009, Los Angeles – Here at Zugara, we’re proud to announce the launch of our newest application, The Webcam Social Shopper. Coupling the functionality of both Augmented Reality and Motion Capture, this application will allow anyone with a webcam to shop online right from within their video feed. We like to think of it as “Augmented Reality meets Utility”. This app allows you to seemingly hold articles of clothing up in front of yourself to see “how they look”. And the Motion Capture allows the app to track your movements so you can interact with the site (e.g. cycle through a product’s various colors/styles or take a picture of yourself so you can get immediate feedback from friends on Facebook) while standing several feet away from your computer’s controls. No extra downloads, no new plug-in, no consumer headache.
To see the application in action, check out our video below.
(UPDATE: If you’re having trouble accessing the embedded video – here is the direct YouTube URL)
Now that you’ve seen the application in its “Alpha State”, think about the potential an app like this has as we partner with brands to allow their consumers to do things like:
- Livestream their webcam’s feed to friends and loved ones, and get comments and feedback right next to the application in real time.
- Receive “clothing care packages” from loved ones who might be somewhere else in the country and set up times to “shop together”… online.
- Enter their measurements into the app and get a “fitted image”.
- Match entire outfits at the same time, both top and bottom.
- Shop right within a branded Facebook application.
It’s not a secret that friends/family recommendations influence a consumer’s purchase decision and beat any other “consumer touchpoint”. Now, we can help brands empower their consumers to integrate their friends and family into their online shopping process like never before. The thinking is that this application will help bridge the gap between how people like to shop offline and how they are forced to shop online, subsequently providing an enhanced interactive shopping experience for the consumer and increased sales for the brand. So, what do you think? Please, feel free to share this post with anyone and everyone, or embed the video above in your own blog. And, as always, we’d love to know your thoughts below…
(UPDATE: We’ve partnered with RichRelevance to integrate their recommendation engine into WSS and create a completely unique application dubbed Fashionista. Fashionista is currently live on Tobi.com and you can read more about that launch on Fast Company.)
About Zugara
Zugara is an interactive marketing agency with a passion for emerging media and technologies. Unlike most agencies, we don’t claim to do everything: Interactive Video, Social Media, Mobile Marketing, and Website & Application Development are our core competencies. Since our doors opened in 2001, we’ve been lucky enough to work with some of the world’s best brands such as Reebok, Sony Computer Entertainment Of America, Toyota, Activision, Jelly Belly, Casio, The Air Force, and Lexus to create strategic interactive campaigns that focus on accomplishing their business objectives. Based in Los Angeles, we’re currently in the process of expanding, and opening our second office in New York (www.zugara.com) (www.zugarastudios.com).
For more information on The Webcam Social Shopper or ZugMo Technology, please contact ar@zugara.com. For all other inquiries, please contact info@zugara.com.
Copyright 2009 ZugMo Technology
Copyright 2009 Webcam Social Shopper
Copyright 2009 Zugara Inc.
Patent Pending
Tags: Activision, augmented reality, augmented reality shopping, Casio, Facebook, Fashionista, Fast Company, Interactive Video, Jelly Belly, Lexus, mobile marketing, motion capture, Real Time, Reebok, richrelevance, Social Media, Sony Computer Entertainment Of America, The Air Force, The Webcam Social Shopper, tobi.com, Toyota, Webcam, Website & Application Development, Zugara, ZugMo
What a great tool would have been this to pick my furniture! just placing squares in the empty room and see the furniture to see how it fits!
Congrats!
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June 24th, 2009 at 2:48 amWhat about for choosing eyewear glasses? Too much eyewear frames to choose from.. it would be better if can have this application to choose eyewear!
June 25th, 2009 at 1:56 amInteresting concept. Added your video to my Dutch ecommerce blog at http://www.webwinkelweblog.nl
June 25th, 2009 at 4:17 amThere is a similar application for glasses from Glasses Direct, a UK retailer. http://www.itvt.com/story/4764/new-interactive-video-service-lets-users-try-glasses-real-time-webcam
June 26th, 2009 at 7:04 amthat’s a great tool and the most influential part is that this tool will fit everyone; not only women-you should wait for a feminin victory with this tool!!-who need their friends’ ideas on shopping, but also men who do not like to go to shopping will love The Webcam Social Shopper:)
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January 30th, 2010 at 1:41 pmZugara is the leading and famous marketing and advertising Agency that handle the community of the world’s most identified brands. It is great news that Zugara has launched a new application with the named “The Webcam Social Shoppe”.
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February 13th, 2010 at 5:31 amhmmm.. any progress so far? Have any retailers start using this AR function yet?
March 29th, 2010 at 6:33 amHey Keith –
Thanks for your note. Yup, the Webcam Social Shopper is live on Tobi.com. Here’s a link to a dress containing the call to action:
http://www.tobi.com/product/22029-bb-dakota-candy-dress-dresses?color_id=26470
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April 5th, 2010 at 5:33 pmany progress so far? Have any retailers start using this AR function yet?
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Boucheron have also launchned a similar application that allows users to virtually ‘try on’ products which is pretty cool. Check it out http://technocharmer.blogspot.com/2010/10/try-it-for-yourself.html
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