Zugara’s First Webcam Based Augmented Reality Flash Game Utilizes Its Proprietary Motion Capture Technology
Integrates Facebook Connect To Put Casual Gamers And Their Friends In The Same Game.
August 12, 2009, Los Angeles – Today we’re launching another emerging media application, “Cannonballz”, an interactive webcam based flash game. Obviously it’s not news that an interactive marketing agency has built a flash game. The news is that “Cannonballz” is the first casual game built using Augmented Reality and our proprietary Motion Capture User Interface Engine (A.K.A. ZugMo Technology). ZugMo Technology enables anyone with a webcam (and a Flash plug-in) to physically engage with various elements that are integrated within their video stream. No mouse and no keyboard, it’s all done with gesture recognition. With this immersive technology you no longer just play games, you get to be in them. It’s a whole new experience.
Feel like giving the game a go? You can visit www.cannonballzthegame.com to play it now.
If you just want to see a demo of the game, please check out the video below.
With “Cannonballz”, we’ve used ZugMo Technology to build a casual game to showcase the potential of this technology. We previously used the technology to build an online shopping application called the Webcam Social Shopper. While we hope that people find this game to be fun, it’s not “the star” here. The technology is, and the possibilities of how it can be utilized are really as endless as a company’s creativity. Think about it: educational games for children; an entire section of games on Yahoo; casual games that engage consumers with a brand; product demonstrations; an interactive element in a corporate training session; etc.
“We chose casual gaming as a way to showcase the ZugMo Technology because over 200 million people play casual games every single month” said Matt Szymczyk, CEO, Zugara. “It’s an experience we’re all familiar with, and we hope will allow people to see the greater potential for this technology. Gaming is also the perfect execution to show the power of social media integration. For ‘Cannonballz’ we integrated Facebook Connect to allow users to not only bring their friends into the actual gameplay, but to quickly and easily share their scores and the game with their friends via their news stream.”
So, what do you think? We’d love to get your thoughts in the comments below.
Zugara, a member of the Augmented Reality Industry guiding “AR Consortium”, is an interactive marketing agency with a passion for emerging media and technologies. Unlike most agencies, we don’t claim to do everything: Interactive Video, Social Media, Mobile Marketing, and Website & Application Development are our core competencies. Since our doors opened in 2001, we’ve been lucky enough to work with some of the world’s best brands such as Reebok, Sony Computer Entertainment Of America, Toyota, Activision, Jelly Belly, Casio, The Air Force, and Lexus to create strategic interactive campaigns that focus on accomplishing their business objectives. Based in Los Angeles, we’re currently in the process of expanding, and opening our second office in New York.
For more information on this technology, including purchase of the Software Development Kit so you can create your own applications, please contact: cannonballz(at)zugara(dot)com.
For all press inquiries, please contact: press(at)zugara(dot)com.
Copyright 2009 ZugMo Technology
Copyright 2009 Zugara Inc.
Song in video courtesy of David Rovics.
Tags: ar consortium, augmented reality, cannonballz, casual gaming, Facebook, Facebook Connect, Flash, gesture recognition, Interactive Video, Matt Szymczyk, mobile marketing, motion capture, online gaming, Social Media, webcam social shopper, Website & Application Development, Zugara, zugmo technology