Comments on: To Ride The AR Hype or Avoid It?

By: Alak Kaur

Alak Kaur — Sun, 05 Jun 2011 14:05:24 +0000

Hi there, just located your blog through Google, and found it to be really informative. I’m gonna be mindful of that one. Cheers!

By: Air Jordan Fusion

Air Jordan Fusion — Thu, 30 Sep 2010 01:48:11 +0000

Such application are also highly dependent on the quality of the info feeds. Google Local search is, in fact, very much “so so”. A lot of their data is not accurate anymore, lot’s are missing or out of date. As such, the next “big thing” is more about any potential info provider to correctly geocode their information.

I don’t really like holding the device in front of me to get the so-called “augmented view”. It’s not estetic, it’s mainly catching all possible sunshine on the screen, it’s blocking your “natural” view. I would really like to use kind of see-thru glasses such as the coming Vuzix’s Wrap 920, coupled to an iPhone or Android device to fetch the info.

Finally, when I see and hear all the fuzz about AR on mobile phones, this makes me remember the hypes about the “coming” virtual reality we had in the 90’s, especially in the trails of the movie “The Lawnmower Man”. And we are now in 2009, with computers 20x more powerfull than what we had back at that time, and where are all the dreams and promises of VR ????

By: website video

website video — Sun, 24 Jan 2010 20:02:42 +0000

Wow! You know heaps!!!

By: Mr. Virtuoso Arts

Mr. Virtuoso Arts — Sat, 22 Aug 2009 23:34:18 +0000

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By: Augmented Reality Reading List for the Weekend « Games Alfresco

Augmented Reality Reading List for the Weekend « Games Alfresco — Sat, 22 Aug 2009 09:05:04 +0000

[...] To Ride The AR Hype or Avoid It? Zugara’s Jack Benoff warns against the trough of disillusionment that usually comes after the peak of inflated expectation in the hype cycle model, and share some advice on how AR developers should handle it. Along the way he determines that most people will be disappointed with Layar once they’ll try it, so be sure to read Raimo van der Klein (Layar’s CEO) response in the comments. More on this topic from Zugara – Calm Down, Augmented Reality For Your Mobile Phone Won’t Be As Useful As Promised. If I wanted to, I could find someone to create a 3D model and put on a marker for less than $500. No AR developer is going to survive, in the long run, if they provide a product that can be reproduced by an offshore company, for a fraction of the price. This will soon include GPS/Compass based AR, as an open source toolkit is already available. … [companies] focusing most of their efforts on getting short term, viral publicity won’t have a viable product when the novelty of Augmented Reality wears off in a few months. [...]

By: Blake Callens

Blake Callens — Fri, 21 Aug 2009 17:24:52 +0000

@Raimo: We’ve corrected the caption on the photo. That being said, the environment that the video was made in was so controlled, that I couldn’t tell that it wasn’t post production. Also, in the post I stated that Layar is the best software job that someone could do with the current hardware limitations. I never stated that the product wasn’t fully functional.
My main issue was with the lack of live use demo videos released PRE-LAUNCH, which I think fostered unrealistic hype for the product. BTW, the videos that you linked to were all posted this month.
I think everyone understands the desire to get investment for an emerging technology product. What I was trying to get across in the article is that not squashing the unrealistic expectations of a product hurts investment in emerging technology companies, in the long run.

By: Moom

Moom — Fri, 21 Aug 2009 15:43:36 +0000

@Raimo : I think you’re taking this article in a little bit too heartly. I understand Layar is your product, but basically I just can but agree with this article. Too many mock-ups, too many post-production to catch funding here and there – after all, this is the world we are living in today – but many of such application very quickly fall short of interest after the first woaw effects.

Considering Layar… I must say it’s a nice application, but suffering from the lack of precision from both the GPS and compass units. I also do personally consider that AR cannot just be the end purpose, it’s just another view offered to the enduser. As such, I do prefer by a factor thousands Wikitude’s API approach, which allows any developer to quickly put up an “AR” view, instead of Layar which is a closed model.

Finally, when I see and hear all the fuzz about AR on mobile phones, this makes me remember the hypes about the “coming” virtual reality we had in the 90′s, especially in the trails of the movie “The Lawnmower Man”. And we are now in 2009, with computers 20x more powerfull than what we had back at that time, and where are all the dreams and promises of VR ????

So indeed, let’s cool down… Let’s continue to experiment with softs like Layar, Wikitude and the likes, but let’s remember who we are, what we need, and what’s just… noise.

By: Kjeld

Kjeld — Fri, 21 Aug 2009 14:22:00 +0000

Good article I agree.
@Raimo the Mazda video clearly is a dumb implementation. I know that you need the brand and some money but it is a weird video. And of no use.

A top view map is used best to find your route, Mazda dealer TNT post boxes etc. 3D view hasn’t got any use in that. Specialy in amsterdam, the post box on the other side of the channel doesn’t can be the closed but not the quickest to get to, you can only find out that info in map view.

By: Raimo

Raimo — Fri, 21 Aug 2009 13:55:22 +0000

Hi,

I just read that you think our video was a post production job. The only thing we did in the video is quicken the “call broker action”. This was a FULL working version. Using GPS, compass, mobile network, real database with Funda.

So please specify what you think we changed? Further we had lots of videos demoing our Product. Have a look here for more demo videos: http://layar.com/7-layar-20-videos/