App Store Gets 100,000 Approved Apps. I hope brands realize that they’re cool ‘branded app’ has little chance of reaching consumers unless there’s a significant media/pr push behind it or controversy.
SMART (Scorecard For Mobile Advertising Reach And Targeting) Update On US Mobile Market
iPhone “App-vertising:” A Niche Within A Niche. “iPhone has created a kind of irrationial hysteria among brand marketers…” <— Understatement of the year….
One Apple fan-boy seems to have taken a fair amount of offense to those anti-iPhone Droid ads that came out last week… So, he took the time to fight back, and created his own spoof ad (via Mashable). What do you think of the video?
In case you haven’t seen the original, here ya go:
Fee vs. Free Online Video. (Emarketer) The eMarketer report “Marketing to the Online Video Audience” highlighted this split among online video viewers. Most would prefer to watch video for free, but a significant minority is willing to pay in order to avoid at least some advertising. That suggests a hybrid model of reduced advertising along with smaller fees-similar to cable TV.
I’ve been pretty critical of YouTube in the past in regards to YouTube needing to embrace live video or let Ustream, Justin.TV, and other Livestreaming sites become the new video communities on the web. Well I’m keeping my mouth shut for awhile because YouTube and U2 have just put on the most impressive display of Livestreaming yet. Streaming live from the Rose Bowl, U2′s concert was impressive from both an audio and visual standpoint. The live stream was pretty stable throughout the event and the audio was on par with what you would expect from watching a live concert on the web. It will be interesting to see the traffic numbers released from YouTube because on my end there was little to no hiccups with the stream itself. (UPDATE: 10 Million streams!!!!)
In terms of interactivity though, outside a real-time Twitter page embedded on the U2′s YouTube Home Page, there wasn’t much. There were multiple cameras views throughout the live video event, so I can understand given the anticipated traffic for the event that there wouldn’t be any user control of different live video feeds, but no other interactivity? I also noticed a lack on advertising anywhere on the page or video, so also surprised that there wasn’t any type of sponsor or other branded interactive feature.
Outside of that, this was an impressive outing from YouTube and U2. No, actually this was was the best Livestream large scale event I’ve seen yet. From the Twitter stream itself, you could see that this was indeed a live worldwide event happening in real-time bringing U2 fans together for an experience. This was the next best thing to actually being at the concert and one could argue given the multiple camera angles, visual/audio quality and integration of worldwide fans that it was something a little more special…
(If you haven’t been able to tell yet, I’m a complete U2 Homer to the point one of my old class projects in 1997 was using U2 imagery and music to do my very first Premiere project…)
The Drunkest Guy Ever Video has only been up on YouTube for a week and already has over 2 million views. More important though are the number of Drunkest Guy Ever Remix Videos that already popping up on the web. Celebrity Odor has a list of them here.
Remixes should be the new gauge of how to define if an online video is viral or not since the number of video views can be too easily manipulated online…plus remixes are more fun to watch
Anyone else a touch disappointed that you aren’t at the Web 2.0 Summit in San Francisco? You should check out the conference’s Twitter hashtag (#w2s). So many conferences have a hashtag these days, and it turns out that they are a great resource both for attendees, and people who couldn’t make it. I’ve been keeping an eye on Web 2.0′s hashtag yesterday and today, and was able to get some pretty interesting information, and insights, in real time. For example, here’s a link (from yesterday) to Mary Meeker’s presentation on Economic & Internet Trends (it contains some great data on the mobile space, and Apple’s dominance).
In case you missed the link above to the conference hashtag, here’s another one: http://search.twitter.com/search?q=w2s. Check it out and let me know what you think about “attending” a conference this way. It’s obviously not the same as being there, but a pretty good “Plan B” in my opinion.
Apple Sells 7.4 Million iPhones In Most Recent Quarter. Wonderful. That means we can expect another 200,000 mostly useless branded apps by end of this year
Are iPhone Apps Headed For Oblivion? Great article on the current state of the iPhone App ecosystem and it’s effect on how consumers have low price expectations for any app
Judge: No Royalties For Music Industry Each Time A Ringtone Plays. Great use of taxpayers dollars to determine the obvious
Google Claims Android Adoption Is About To Explode. It’s looking more and more like the next gen Mobile OS wars are going to be Android vs. Apple
I’m not sure how CP+B keeps convincing a major brand like Burger King to embrace emerging media and technology executions that other brands won’t touch until they’re proven. Even so, have to hand it to CP+B and BK for the balls to use a live, interactive video program with Tony Stewart taking a live Polygraph test as part of their integrated marketing strategy for a national campaign. The video starts at 1pm EST / 10am PST and you can view it on BK’s site here.
UPDATE: Unfortunately I should remove ‘Interactive’ from the title. This is just a live video feed / interview (which I suspect is actually not live but pre-recorded from earlier today). Why did they not integrate a live chat into the video feed to get real-time questions from online viewers? This seems like a ‘whopper’ of a missed opportunity and could have been another bleeding edge example of real-time interactive video…
We Are Organized Chaos (WAOC) is Zugara’s (www.zugara.com) interactive marketing and advertising blog where we’ll be featuring some great projects and discussing upcoming trends in the digital world. Work — good and bad — will be critiqued. Hope you’ll enjoy reading our insights and thoughts on interactive.
