Web 2.0 Conference – GE’s Plug Into The Smartgrid Augmented Reality Case Study
About 2 weeks ago, I was on a panel at Web 2.0 on Augmented Reality with some of the thought leaders in the Augmented Reality space – John Havens, Robert Rice, Ori Inbar, Jack Mason and others. Erik Manley and Michael Eisenreich from GE had a great presentation and case study on the GE Plug Into The Smart Grid Augmented Reality Campaign from earlier this year. This was a great use of Flash and Papervision to create a very compelling Augmented Reality execution that helped usher AR into the mainstream.
I embedded the case study below as there are some great stats from the campaign (more than 1 million Augmented Reality users!) Definitely worth checking out below:
Here’s the video demo of the campaign if you have not seen it before:
Tags: augmented reality, Augmented Reality Case Study, Erik Manley, Flash, G.E., GE Smart Grid Augmented Reality, Jack Mason, John Havens, Michael Eisenreich, Ori Inbar, Papervision, Robert Rice, Web 2.0 Conference
The processor chip is branded as somewhat recent model number but it and also the GPU are most likely the same speed as the 3GS. The old Touch with the same CPU and GPU as the 3G was quicker. Apart from having the clock speed turned up greater the Touch has less software to run since it is not a telephone. It ought to defeat any iPhone to this day in overall performance.
February 16th, 2010 at 4:03 pm