January 25th, 2010

Point of Purchase or Point of Sale? POS has quite a different meaning to Gen X and Y…

Similar to how traditional advertising people love to interchange “Digital”, “Interactive” and “Online” to mean, well basically anything Interactive..I’ve also noticed lately that Point of Purchase (POP) and Point of Sale (POS) seem to be used interchangeably as well.  However, is it just me or do younger generation (X and Y), interactive people seem to favor POP while the older traditional people seem to still favor POS? I have a feeling there’s an aversion to calling it POS from the younger generation as like most 3 letter acronyms, it has quite a different meaning socially than what it might be intended for professionally

Tags: , , , , ,

Zugara on Facebook