Zugara’s Newest Technology Enables Augmented Reality To Be A Social And Collaborative Experience
ZugSTAR Combines The Interactivity Of Augmented Reality With The Immediacy Of Live Video Conferencing
For all press inquiries, please contact: press(at)zugara(dot)com
February 4, 2010, Los Angeles – Today Zugara is introducing “ZugSTAR” (Zugara STreaming Augmented Reality), a technology that allows people in different locations to have shared Augmented Reality experiences from within their video feeds. Picture a web based video conferencing system similar to Skype*, but with the added functionality of being able to see one another’s “augmented” experience in real time. With ZugSTAR, Augmented Reality becomes a technology that facilitates collaboration, and physical distance becomes less of a barrier.
As a proof of concept, Zugara has already integrated this prototype within their Webcam Social Shopper to create a more engaging, and social, online retail experience. Whether its two lifelong friends attending different Universities, or a mother in NY who wants some quality time with her daughter in Dallas, online shopping can now be a more emotionally satisfying experience. And with the effectiveness of traditional forms of advertising in steep decline, what brand wouldn’t want to facilitate that type of branded experience for their consumers?
The video below demonstrates both the Webcam Social Shopper integration, and a few potential use cases that are currently in development:
“While integrating ZugSTAR into the Webcam Social Shopper is a natural extension of the tech, it’s certainly not the full extent of our vision.” said Matt Szymczyk, CEO, Zugara. “Gartner predicts that by 2015 200 million people will be paying for desktop video conferencing. Now, I don’t want to sound hyperbolic, but this tech has the potential to impact virtually every single industry. Anywhere distance is a barrier to real-time collaboration, ZugSTAR has the potential to provide a tremendous amount of value.”
To illustrate Matt’s point, here are a few potential use cases for ZugSTAR:
- EDUCATION (DISTANCE LEARNING): A science teacher can field questions and twist and turn a DNA helix as he/she explains their answers.
- MEDICINE: 3D models of an fMRI will allow a Dr. to either consult with other Dr.’s, or explain the test’s results directly to a patient.
- PUBLISHING: Augmented Reality Pop-Up Books can enable a parent that’s on the road to help their child to learn how to read.
- PRODUCT DEVELOPMENT: A 3D model (e.g. of a shoe or a building being developed) can be shared, and discussed, with colleagues, clients, vendors, and partners.
- CASUAL GAMING: Augmented Reality based casual games can now be multiplayer.
So, what do you think? What other industries can this technology impact? We’d love to get your thoughts in the comments below.
About Zugara’s Proprietary Augmented Reality Technologies
The Webcam Social Shopper
For more information on the Webcam Social Shopper, click here.
Cannonballz, A Casual Game Using ZugMO Motion Capture Technology
For more information on Cannonballz, click here.
About Zugara
Zugara, a member of the Augmented Reality Industry guiding “AR Consortium”, is an interactive marketing company focused on emerging media and technology. Zugara’s main areas of expertise include interactive video, social media, mobile marketing and website / application development. In addition to the strategic marketing based services we provide for our clients, Zugara also creates proprietary Augmented Reality technologies and products, including The Webcam Social Shopper, and a web based motion capture interface, ZugMO. Founded in 2001, and based in Los Angeles, Zugara is currently in the process of expanding and opening a second office in New York.
www.zugara.com
www.zugarastudios.com
Copyright 2010 ZugSTAR Technology
Copyright 2009 ZugMO Technology
Copyright 2009 Zugara Inc.
Patent Pending
*Skype is not affiliated in any way with ZugSTAR, and was just used to give readers a frame of reference.
Tags: augmented reality, cannonballz, casual gaming, collaboration, Education, Medicine, Publishing, Skype, Video Conferencing, webcam social shopper, Zugara, Zugara Streaming Augmented Reality, Zugara's Proprietary Augmented Reality Technologies, ZugMo, ZugSTAR
[...] company announced today that it is working on fast and easy shared webcam Augmented Reality and its first prototype is [...]
Very impressive… I’ve blogged about this on Reversed Reality http://reversedreality.wordpress.com/2010/02/05/zugara-zugstar/
Specifically as it relates to the Reverse Logistics industry.
[...] to a much broader marketing opportunity than just “social shopping”. According to the blog post from Zugara’s website:“While integrating ZugSTAR into the Webcam Social Shopper is a natural extension of the tech, [...]
Great article. There’s a lot of good information here, though I did want to let you know something – I am running Mac OS X with the latest beta of Firefox, and the look and feel of your blog is kind of flaky for me. I can read the articles, but the navigation doesn’t work so great.
[...] to a much broader marketing opportunity than just “social shopping”. According to the blog post from Zugara’s website: “While integrating ZugSTAR into the Webcam Social Shopper is a natural extension of the tech, [...]
hey guys 100ftzombie here just trying to clearing the air.
I didn’t mean to cause a stir but realise that it was rude of me to just comment without explaining my reasons.
I retract my comments about Vware but was mostly commenting on your proof of concept demos rather than the core motion capture tech. The video I saw did not link to this blog post which explained clearly that what was on show was “conceptual” I originally thought all of this was being shown as working now.
I saw and liked this when I saw it last year. Ive seen similar things done in concept stores but not via webcam and for everyone.
The use cases are interesting, although there is a big difference in the complexity of tracking motion to trigger a button to the more advance depth tracking and multi point tracking needed to rotate 3D objects.
Lastly I tried to check out the shopper on Tobi.com but could not find it?
Good luck with this and i’m keen to see more developments. Sorry for the stir and the facetious VW comment. The envy comes from wanting to develop our own internal R&D projects into real products not of the AR.
cheers
Ash
I tried to get the RSS Feed for your blog but it is not properly showing up in Google Chrome. Does anyone have any suggestions?
[...] ZugSTAR (die neuere Version von „Zugara’s Augmented Reality & Motion Capture“): [...]
That is incredibly cool, and I can see amazing uses for it! Do you know about Proclaim and the video web-conferencing platforms that Netbriefings has created? Check them out and if you think there’s a biz opp, let me know and I’ll connect you with their CEO. Seems that there may be synergistic potential with zugStar and the technology at netbriefings.
http://proclaim.netbriefings.com/flv/nb/px5h1/nbpx5h1100001/
This post really had me thinking about this particular issue in way I havent before. Its something I do believe we need to talk about more. Thankyou.
[...] company announced today that it is working on fast and easy shared webcam Augmented Reality and its first prototype is [...]
The essential aspect of social bookmarking is that it may grow your chances of being well ranked by the search engines, also, bookmarking will help a non-indexed page to become indexed quickly. Bookmarking your website should not be a challenging process; with a good automated social bookmarking tool you can increase the traffic to your site and increase backlinks easily and quickly.
Wow, thank you for the info. I really like your writing style. I finally discovered this information by searching on Bing, I really didn’t think I was gong to find my answer, but I did. Thanks again for your help!
Alot of bloggers not too pleased with this new iPad.There was too much hoopla about it and lots of people got turned off.Quite frankly, I can actually see some of the cool potential uses of this gizmo. Third-party apps for playing tunes, games, papers and magazines and books, tons of awesome stuff, but they failed to sell it very well (aside from the books). It feels sort of not finished
neat fantastic blog yea nice work our review blog will soon be adding reviews on websites and add them to our websites as the top best 1000 websites to visit we also do reviews on product recalls all types of reviews thank you
Hi excellent website yea nice work our blog will soon be adding reviews on blogs and add them to our blogs as the top best 100 blogs to visit we also do reviews on Customer Reviews all types of reviews
I saw your site bookmarked on Reddit. I love your blog and articles. Keep up the good work.
Can’t wait to see what you have next.
free wii ISO now available download now, majestyc webblog welcome i am russian.
Affiliate marketing is a good way to make money and be your own boss, investing your skills and creative knowledge to work for you and not others, but affiliate marketing does require work and time. You need to build it up like any other business.|probably the biggest reason why people do not succeed in the online business it’s because they never develop a business mindset. In order to be successful one has to be capable to commit to a plan, products and strategy until one achieve success. What happens in reality is that people gives up at the first sign of an obstacle.
Test & Hold your iPad for Absolutely free! -> http://bit.ly/cFBuis
thanks for the info, i have been looking for this, is there anyway i can get updates from you on my email, i mean i have heard that this is something called subscribe, but i am very new on the internet and i dont know how to do this :-/ and thank you very much, keep up the good work
i read news online, and i spent most of my time reading blogs like yours
Ok, this is very interesting but also a little bizarre. Thanks for some good read. Neverheard that term “augemented reality” before by the way..and i thought i am pretty savvy in that regards
fg.
I’m a huge fan of this site and I check it regularly. Keep up the good work!
Hello, I love all your articles, keep them coming.
Really enjoy this opinion. Maybe hiking clothes should guide someone there.
I have been following your blog i like the posts, thanks for the usefull information. Also, I am looking for e-mail, voip, callthrough, sms providers in Germany.
I just put a note on my to do list to check this site regularly.
Excellent article. i’ll come back next tomorrow to read some more. Please keep posting.
I have been to your site before. Classic female photos. IMO you have a informative site
Hey,
Thanks for this post. I have been reading a lot lately about Zugara and your article came in handy.
I think the only draw back of using ASP.Net on this site is that it slightly slows up the processing unlike PHP. Just what i’ve found.
Hey, I think your site is very interesting. I found it via Bing. Will bookmark and come back soon
Nice posts will come here more often
I’m not that much of a reader to be honest but your blogs really nice, keep it up as I will bookmark ready for my next read. Cheers
Wow, wonderful submit! Thank you a great deal for this info. I’ve bookmarked it and am gonna pass it onto a few close friends.
hm, understand:)
i dont know if i am just slow, but it took me awhile to grasp the concept of augmented reality. Seems kind of weird
The company brokerages network will give you access to a large pool of individuals who have the information about businesses for sale and buyers or investors searching for a organization venture. By making good use in the information you’ve, you may be cutting a offer and make a handsome profit out from the transactions.
PLIGGMALL open submit or bookmark specific content relating to goods sold on amazon in the future may possibly be closed the register. If of members much much more Click here.
aha ,
it is my great honor to come to the site
thanks
This is, quite simply, the finest blade you will ever own. It slices through the hardest vegetables with a lack of effort that is absolutely astonishing. Slicing, dicing and mincing become effortless.… You will find yourself expanding on your recipes because the prep work has lost it’s tediousness. Take a basic knife course at a local cooking school and learn how to properly care for your knives. This knife deserves the best care and will return your kindness with an absolutely unbeatable edge. And above all else, BE CAREFUL. This knife takes extra care because it can and will cut you with the slightest contact with the edge. This knife demands and deserves respect. I plan on passing my Shun knives on to my son and beyond.
Most of my treasured memories of travel are recollections of sitting. – Quote by Robert Thomas Allen
just come to see
go for it
yeah
come to see
you will like it
come on