Via the always informative and interesting Searchblog by John Battelle, is this presentation given by Reed Hastings of Netflix. It outlines the usual growth, challenges, competitors, and so on but what stuck out to me was one slide on competition. It’s obvious that on the streaming side Netflix is going to be confronted with numerous competition from online (Hulu), cable/satellite, premium cable brands (HBO) and so on. What was interesting though was Netflix looking ahead at $100 CPM’s as potential competition. Here’s the text from the slide:
$100 CPM Threat
Ad targeting on internet could get so good that free ad-supported movies and TV shows becomes nearly the entire market
The better the targeting, the fewer ads needed to support a piece of content, thus the fewer people willing to pay for commercial-free Netflix
Consumers don’t like ads in movies, but if there were only 4 ads, and the movie is free, that would be pretty compelling
The threat depends on how much Google and others can improve personalized ad targeting for video
Anyone want to bet against Google on this? It’ll be interesting to see how their Android OS for the connected TV market changes the landscape as well.
The entire presentation is embedded below and definitely worth checking out.
From Vimeo comments, “For those wondering how this is done, it uses a technique called ‘projection mapping’ where the real world geometry of the boxes is modeled in 3D software and that model is used to create a 3D animation that is then projected onto the real boxes. Example of the technique can be found here.”
The infamous S#*t My Dad Says twitter feedmade a CBS TV Show finally has a sneak preview and….well judge for yourself. I was really hoping this would be on cable or pay TV (like HBO or Showtime) so the nature of the content wouldn’t be toned down. Doesn’t appear that way though from preview clip…
This is a great video but I was immediately having flashbacks to Run Lola Run and the similarities to the flash forwards used in the film. Am I the only one noticing the heavy inspiration here? If you haven’t seen Run Lola Run yet, there are multiple scenes in the movie where people have different ‘flash forwards’ based on decisions Lola makes…
This is one area where Augmented Reality will be heating up later this year once consumers are exposed to full body recognition gaming and experiences. Pretty impressive but does require PlayStation Eye Camera versus standard off the shelf webcam. More details from Joystiq here.
On another note, I wonder how far we are from actually achieving the type of AR/VR gameplay concepted below…
I’ve been meaning to post this for awhile, but slipped my mind. We’ve posted in the past on how to create effective YouTube Contests (and eventual contests winners) and how to make your video more interactive through Choose Your Own Adventure type functionality. YouTube finally came out with a section on its site called YouTube Show & Tell where you can see for yourself some of the best in breed for different areas like Branded Channels, Home Pages and Interactive Video. Missing are best practices and videos from effective branded YouTube contests but I imagine this might be in part to brands not wanting to release information on their campaigns. Hopefully, it’s something that will be updated soon…otherwise you can always check out previous branded YouTube contests here.
*Note – I didn’t mention the ‘Viral Hits’ section b/c I basically don’t think it should be included here. Viral Hits/Videos aren’t something you can create and are very hit or miss (99% more miss than hits.) I think this continues to confuse unsuspecting brands who think someone can create a video that will definitely go viral…
We Are Organized Chaos (WAOC) is Zugara’s (www.zugara.com) interactive marketing and advertising blog where we’ll be featuring some great projects and discussing upcoming trends in the digital world. Work — good and bad — will be critiqued. Hope you’ll enjoy reading our insights and thoughts on interactive.
