Zugara’s Augmented Reality Soccer Game Is Live On ESPN.com
As we hope you know, we try not to use this blog solely as a vehicle to promote our work. In our thinking, that typically makes for a pretty boring blog. Our content has always focused on our passion, emerging media and technology. And that will never change. That said we know that a fair number of you “follow us” because of our work with Augmented Reality, so we recently made the decision to create a blog post when we launch relevant Augmented Reality executions.
Based on that last paragraph, I bet that you can guess what happened today. Yup, we launched a new execution. It’s an Augmented Reality Soccer Game that is currently running within a banner ad (in a rotation, which means you may need to click around to find it) at the top (size: 728×90) of ESPN.com. Working as a team with BBDO and Zoic Studios we concepted and created a game for AT&T that uses our proprietary motion capture technology (ZugMO) to allow people with a webcam to “head in” corner kicks. Do you have what it takes to get all 5 headers past the goalie? Check it out and please let us know your thoughts (oh, and please don’t be afraid to spread the word either 
). If you’re pressed for time though, here’s a video (and below that a few screenshots) to showcase the gameplay:
UPDATE: EyeWonder is hosting a version of the ad here, so you no longer need to go hunting around on ESPN.com for it.
SCREENSHOT 1: Heading The Corner Kick
SCREENSHOT 2: GOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOAL!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Tags: Augmented Reality Game, Banner Ad, BBDO, ESPN, Soccer, World Cup, Zoic Studios, Zugara, ZugMo
Hi. I just noticed that your blog looks like it has a few code problems at the very top of your website’s page. I’m not sure if everybody is getting this same problem when browsing your blog? I am employing a totally different browser than most people, referred to as Opera, so that is what might be causing it? I just wanted to make sure you know. Thanks for posting some great postings and I’ll try to return back with a completely different browser to check things out! Also, I put a link to your blog at my site,hope you dont mind?
June 27th, 2010 at 7:46 pmBarcelona rules! What’s your favorite football team? http://apps.facebook.com/my_footballteam
July 7th, 2010 at 2:29 amBummer my ps3 just died. sorry if I’m rambling I just need to vent.
August 6th, 2010 at 10:26 amacctually
August 16th, 2010 at 10:49 pmthanks a lot
help me a lot
August 18th, 2010 at 12:45 amthanks
Hey, nice post. Also I was wondering what of template your using for the website? I think it would work for a website I’m going to start soon.
September 15th, 2010 at 3:22 pmI just noticed that your blog looks like it has a few code problems at the very top of your website’s page. I’m not sure if everybody is getting this same problem when browsing your blog? I am employing a totally different browser than most people, referred to as Opera, so that is what might be causing it? I just wanted to make sure you know. Thanks for posting some great postings and I’ll try to return back with a completely different browser to check things out! Also, I put a link to your blog at my site,hope you dont mind?
September 29th, 2010 at 5:49 pmThanks for an interesting and stimulating article.
October 10th, 2010 at 1:24 amI enjoy your weblog, it surely will help to dullness at work.
October 10th, 2010 at 7:03 amExcellent post, would you be ok with me using some of these points for a new article I’m doing? Ta
October 10th, 2010 at 12:07 pmI just noticed that your blog looks like it has a few code problems at the very top of your website’s page. I’m not sure if everybody is getting this same problem when browsing your blog? I am employing a totally different browser than most people, referred to as Opera, so that is what might be causing it? I just wanted to make sure you know. Thanks for posting some great postings and I’ll try to return back with a completely different browser to check things out! Also, I put a link to your blog at my site,hope you dont mind?
December 22nd, 2010 at 5:10 pmI think other web-site proprietors should take this site as an model, very clean and great user friendly style and design, let alone the content. You’re an expert in this topic!
February 11th, 2011 at 10:32 amThanks for the good website. Looking forward to staying up to date with your page.
Til’ Next Time
February 11th, 2011 at 12:06 pmI located your website by means of google thank you for your post. I’ll bookmark it for foreseeable future reference.
March 27th, 2011 at 12:49 pmyou might have a fantastic weblog right here! would you wish to make some invite posts on my blog?
July 29th, 2011 at 4:58 pm