We Are Organized Chaos

Augmented Reality Links of the Week- July 30, 2010

Here are the stories that got the most activity in the Augmented Reality Facebook Group this week.

• 6 Tips for Your Augmented Reality Projects
• Three Reasons Why 3D TV and Movies Will Help Augmented Reality
• Augment Reality for the Enterprise – SAP Employee Unveils Prototype

What’s New In Social Media – 7/29/2010

• Why the Facebook Amazon integration is bigger than you think
• Groupon’s new feature makes the service much more personal
• 84% of people have not even heard of a location based app
• A case study on why Cisco’s attempt to emulate Old Spice’s campaign failed
• Most people use social networks to inform purchase decisions
• Bump iPhones to connect on Facebook, Twitter, & LinkedIn

What’s New in Mobile Marketing – 07/29/10

• Marketers Slow to Integrate Mobile Tactics
• Social Experiences Growing Popular Among Mobile AR Usage
• Fact: Most People Have Never Heard of Location-Based Apps. For LBS: Are Location-Based Services All Hype? Against LBS: Forrester: Why Most Marketers Should Forgo Foursquare
• Foursquare Checkins Now Part of Customer Loyalty App for iPhone
• Why Mobile Technology Is Still Going to Save the World
• The State Of The “Mobile Touch Web”
• I love my iPhone and iPad, but I do not like Apple
• Now You Can Bump iPhones to Connect on Facebook, Twitter and LinkedIn
• Awesome Infographic: Mobile Advertising & The Rise Of Mobile Coupons
• Video: Flash-based video conferencing for Android demonstrated
• Infographic: Our App-Happy World
• The Oft-Unhappy Marriage of Apple and AT&T: “We’re Apple. We Don’t Wear Suits.”
• Why QR Codes Are Poised to Hit the Mainstream
• The iPhone 4′s Gyroscope Makes Augmented Reality Apps All the Better
• Mobile Tickets Following the Same Tract as Mobile Coupons
• When Facial Recognition Meets Check In
• iPhone app developers directory launched
• Loopt adds ‘real world’ store discounts
• App Inventor Won’t Disrupt The Android Market
• Mobile devices can deliver interactive food in the grocery
• Study: US Retailers Jockey For First-Mover Advantage In The Mobile Channel
• Online Video Engagement is Higher on Mobile Devices
• Android Versus iPhone: The OSes By the Numbers [STATS]
• Starbucks Expanding Mobile Payment Program to More Stores

What’s New in Interactive Video – 07/29/10

• Old Spice Sales Double With YouTube Campaign
• Chatroulette Founder Wants to Ditch Text Chats, Focus on Telepresence
• Crowdsourcing Production Costs, Web Drama Hosts Web-a-Thon to Fund New Season
• HOW TO: Use Annotations to Promote Your Brand on YouTube
• How Levi’s sponsored ‘America’ viral video
• Twitter to Show Photos and Videos in the Stream
• Reaching Online Video Viewers with Long-Form Content
• Blip.tv Develops Pre-roll That Offers Free Downloads on Other Devices
• An Online Video Ad Survival Kit
• Race to Net TV in China Spotlights Doom of Cable TV in U.S.?
• It’s A Good Thing You Can’t Embed Crackle’s Who Wants to Be On A Reality Show
• 61% of Netflix Subscribers Choose to Stream Video
• Live Concerts Come to YouTube and Vevo This Summer
• Will Internet TV Be a Victim of Bandwidth Caps?

Deposit A Check Through Your Phone? Yes! Chase Bank iPhone App Review…

Chase recently released an iPhone app where you can deposit a check via your iPhone.  Chase has had ATM’s for awhile where you can just insert your check into the ATM for a deposit (no deposit slip, envelopes, etc.) and it appears that the iPhone is using similar photo recognition technology via it’s app.  As for the process of depositing a check through the app?  It took a total of about 2 minutes and I can say after using this, I will probably never need to go to an ATM again.  Of course, there is a current caveat that you can only deposit up to $1,000 a day so hopefully after some use in the wild, Chase will raise the minimums very soon.  I’ve included screenshots below of the process to show how easy the process is.  Again, amazing technology which you rarely see especially from the banking industry.

STEP 1: Go to Deposit on the App Menu

STEP 2: Accept Legalese (Thank you Chase for making this VERY short)

STEP 3: Go to Deposit Screen

STEP 4: Take a Picture Of Your Check (front and back)

STEP 5: Upload and submit deposit (App will automatically detect routing/bank number)

STEP 6: Email confirmation seconds later

Conclusion: This is the future of checking and a great way to save a trip to the bank.  Despite some quirks (one of which is major – I was able to deposit the check above even without a signature on the front of the check) this is a great leap forward by Chase in terms of usability and execution with regards to mobile innovation.

Augmented Reality Links of the Week- 7/23/2010

Here are the stories that got the most activity in the Augmented Reality Facebook Group this week.

Augmented Reality halfpipe game
6 Fun Augmented Reality Games for iPhone | iPhone Apps Finder
Audi Use Augmented Reality To Launch A1

Using Your Mind To Interact With Virtual and Physical Objects…Amazing!

Video speaks for itself.  TED presentation showing how a new interface allows a user to interact with virtual objects using thought…1st WOW moment starts at 5:20…

“Tan Le’s astonishing new computer interface reads its user’s brainwaves, making it possible to control virtual objects, and even physical electronics, with mere thoughts (and a little concentration). She demos the headset, and talks about its far-reaching applications.”

What’s New in Mobile Marketing – 07/21/10

• iSuppli: GPS on Four Out of Five Phones By End of 2011
• iPhone 4 Gyroscope Brings Silky Smooth Augmented Reality
• Disney Sees Another Mobile App Success with Toy Story 3
• Mobile Game Lets iPhone and Android Users Do Battle
• Checking In…With Your Face?
• Domino’s Foursquare Rewards Promotion Helped Boost Revenue By 29%
• ABI Research: Revenue From Mobile Video Set To Exceed $2B In 2013, Thanks To 4G
• iChatr, the Chatroulette-like iPhone App, Removed From The App Store
• iPhone 3GS vs iPhone 4 For Augmented Reality
• Yelp’s Android App Approaching One Million Downloads
• iOS vs Android: The Latest Numbers
• Where are the Good Mobile Coupons?
• HOW TO: Optimize Your Mobile Site Across Multiple Platforms
• The New England Patriots Recruit SCVNGR To ‘Help Vince’ Wilfork
• Study: 20 percent of people have sent dirty text to wrong person
• ZVRS to support live sign language translation via iPhone 4′s FaceTime for calls between deaf and hearing users
• 75% Of Mobile Audience Prefers Ad-Funded Apps

iButterfly – A Great Example of Location-Based Couponing with Mobile Augmented Reality (Marketer’s Take Note…)

Over the next few months, we’re likely going to see a deluge of marker based mobile Augmented Reality as marketers now have the ability to spin an animation on a marker in a mobile environment.  I wish I was more optimistic in this regard, but seeing how many brands created web-based AR executions solely for PR value, I see the same thing happening with Mobile AR as well.  Given that inevitability, I think most marketers should at least take note of this example of Mobile AR that works – iButterfly.  It’s using existing mobile AR technology to create a unique experience that involves 3 key areas for mobile AR:

• Interaction with environment
• Sharing
• Drive to retail (via couponing)

Needless to say, the more I watch this video, the more this app is growing on me and becoming one of my favorite mobile AR executions.

P.S. My favorite Mobile AR app though is still Sunseeker.  This app allows you to see the position of the sun at any day/time throughout the year.   This would allow you to see when the sun would come in through a window in a new home, where a garden would be placed for optimal sunlight, and so on.  Case in point that Mobile AR can be useful even with tech at the stage it’s at…

What’s New in Interactive Video – 07/20/10

• Minority Report Has Arrived – Facial Tracking & Recognition Being Used To Serve Targeted Ads (VIDEO)
• Old Spice Campaign Generated 35 Million Video Views in Seven Days
• Why I don’t buy into the YouTube cannibalization theory for product videos
• Top 10 Funniest Old Spice Guy Responses [VIDEOS]
• comScore: Hulu Video Ads Are Viewed More Than Twice As Much As YouTube Ads
• Wanna Get Super-SEOed? Check Out Google’s Video Sitemaps
• Queen Rania of Jordan takes to TwitVid to Promote Her Country [VIDEO]
• How Hollywood Is Finally Cashing in on Web Video
• TubeMogul Makes InPlay, Its Google Analytics For Video, Free
• Chatroulette Adds New Local and Channel Features
• For Online Video, Work Time Is Still Primetime
• How the Old Spice Videos Are Being Made
• ‘Pokemon Black’ And ‘White’ To Integrate Video Chat
• TwidVid Launches SocialAds Video Ad Network