Minority Report Has Arrived – Facial Tracking & Recognition Being Used To Serve Targeted Ads (VIDEO)
Digital Trends first blogged about Minority Report style ads hitting Japan. Using facial recognition technology, cameras would be able to determine gender and age to serve targeted ads. Now, CNN has a video showing how the tech works and it’s pretty fascinating stuff. It’s obviously not at the polished Minority Report “Hollywood” level, but this shows that a lot of the tech we saw in the movie, is already becoming a reality less than 10 years later – especially in the Augmented Reality space. Case in point, John Underkoffler’s presentation at TED showed off a working prototype of the famous “tom cruise gestural interface” from Minority Report.
As for the ads themselves, there will probably be major privacy concerns around this as it’s not clear yet how you would opt in or out of these types of ads. Think about it for a second – unless you’re physically carrying a smartphone or other mobile device that could block the signal, the only other way would be for some type of National Database where you would opt out of this service. A futuristic version of the Do Not Call list. Otherwise, you have the Blade Runner option where you can fool facial detection with funky makeup as shown below…
How do you see this working from a privacy aspect? Comment below or hit me up on Twitter @kobrakai.
See more at CNN or in video embed (unfortunately with ancient 30 second pre-roll – but that’s what browser tabs were created for…)
Tags: Augmented Reality Targeted Ads, Augmented Reality; Facial Tracking, Facial Tracking Targeted Ads, Minority Report Ads
It’s just age and gender right? Most sites know more about “us” from a privacy point of view… I don’t have any issues with it… Now, if they start doing “facial recognition” that isn’t “opt in”, then we have a different ballgame…
July 19th, 2010 at 9:33 am[...] [...]
July 19th, 2010 at 2:30 pm[...] Facial Tracking & Recognition Being Used To Serve Targeted Ads (VIDEO) | Organized Chaos [...]
July 26th, 2010 at 5:18 am[...] and your location in the real world were steps in that direction, but let’s not forget about the recent introduction of facial tracking and recognition technology to serve targeted ads in Japan. Now it’s possible to tailor advertising based on a consumer’s appearance, not just [...]
August 13th, 2010 at 11:34 am[...] [...]
September 14th, 2010 at 2:11 amFairly good post. I simply stumbled upon your weblog and wanted to say that I’ve really enjoyed studying your blog posts.Any method In poor health be subscribing to your feed and I hope you submit once more quickly
January 17th, 2011 at 2:56 pm[...] Avoti: KurzweilAI.net, http://www.physorg.com, singularityhub.com un weareorganizedchaos.com [...]
August 6th, 2011 at 10:58 am[...] and your location in the real world were steps in that direction, but let’s not forget about the recent introduction of facial tracking and recognition technology to serve targeted ads in Japan. Now it’s possible to tailor advertising based on a consumer’s appearance, not just [...]
April 18th, 2012 at 10:06 am