Sorry about the recent influx of ”Zugara News” blog posts, but we keep having exciting stuff to share with you. Today’s news is that we were on the News! KTLA’s Rich Demuro profiled our Ecommerce Augmented Reality Software, “The Webcam Social Shopper” on the morning news today. As you’ll see in the piece, shop owners are definitely excited about the product. Admittedly, it feels great to have a testimonial like that on tape .
The video is below, and as always, we’d love to know your thoughts.
Long time readers of this blog may remember the Augmented Reality Soccer Banner we (Zugara) created for last year’s World Cup. Working as a team with BBDO and Zoic Studios we concepted and created a game for AT&T that used our proprietary motion capture technology (ZugMO) to allow people with a webcam to “head in” corner kicks (video below).
Well that banner ad is up for a Webby Award in the “Rich Media: B to C” category, and if you’re so inclined, we’d truly appreciate your support. The submission can be found here: http://webby.aol.com/entries/57212
Zugara is proud to announce the launch of “Plug & Play”, the newest version of our Augmented Reality Ecommerce Software, “The Webcam Social Shopper” (WSS). WSS Plug & Play is a product that integrates right into retailer’s ecommerce product pages (seamlessly, just like a “zooming” feature does) and provides shoppers with a more engaging, personal and emotionally satisfying way to determine whether an apparel item’s style and color are truly right for them.
Today’s launch of WSS Plug & Play ushers in several key advances to our existing product, including:
ONE DAY CONFIGURATION – Configuration can be done in as little as a few hours and without any backend integration.
MARKERLESS TECHNOLOGY – The first truly markerless product of its kind, the apparel item actually tracks to the shopper (a video demonstrating our award winning markerless technology is embedded below).
A NEW SHOPPER EXPERIENCE – Four screenshots detailing the experience are included below.
As “augmented reality” continues to be the hot new buzzword, we’ve seen several companies attempt to compete with our patent pending ecommerce product. The fact is we have several key differentiators that retailers and potential partners should be aware of when doing their due diligence:
Differentiators For Shoppers:
It just works with a regular computer and webcam. No need for fancy 3-D cameras or souped up systems that shoppers don’t have.
No annoying downloads.
No paper markers to print and hassle with.
Simply put, for shoppers, WSS Plug & Play is a barrier-free experience.
Differentiators For Retailers:
As noted above, configuration can now be done in under one day, and without any backend integration.
Because we eliminated all shopper barriers, retailers who integrate WSS can reach a higher percentage of their shoppers.
Technology moves fast, and our constant development cycles ensure retailers will always have access to the most thoroughly tested, and innovative solution on the market.
For more information, please feel free to contact us at info (at) Zugara (dot) com.
We Are Organized Chaos (WAOC) is Zugara’s (www.zugara.com) interactive marketing and advertising blog where we’ll be featuring some great projects and discussing upcoming trends in the digital world. Work — good and bad — will be critiqued. Hope you’ll enjoy reading our insights and thoughts on interactive.
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