We Are Organized Chaos

Augmented Reality For Ecommerce, Data From Our Usability Testing

Recently, we partnered with Georgetown University to conduct usability testing on our Augmented Reality Ecommerce Software, The Webcam Social Shopper (WSS). I know data pertaining to Augmented Reality is hard to come by, and many of you are interested in it, so I wanted to share some of the results:

USER PROFILE:

• Females that shop online, age 17 – 24.

KEY FINDING:

• Nearly 2/3rds of participants said that WSS would help them in making a purchase decision.

SOME ADDITIONAL FINDINGS:

• Users were asked the question: “if an online store had this product, how interested would you be in using it?” Over 83% of users answered between “Interested” and “Very Interested”.
• Users were asked the question: “How interested do you think your friends would be in using it?” 88% of users answered between “Interested” and “Very Interested”.
• When the users first viewed WSS “the typical initial reaction was a surprised exclamation.”
• It took first time users about two minutes to understand, and become comfortable with the motion capture interface.

UI LEARNINGS:

• We also were able to learn where our product needed improvement.  Much of our learnings have already been integrated into our brand new online demo: www.webcamsocialshopper.com – we’d love to know your thoughts on it!

If you’d like more details on the usability testing, or if you have any questions, please don’t hesitate to contact us.

Tags: Augmented Reality Ecommerce Software, The Webcam Social Shopper, Usability Testing