Branded Augmented Reality Campaigns Provide High Engagement Metrics
The end of last year we partnered with SocialVibe and Deutsch to launch the “Anthem Blue Cross Webcam Exam” for Zynga’s network. It was a branded engagement that used augmented reality to allow people to interact with three Doctor’s tools – if you’re interested you can read more about it here. Today, I just wanted to share some of the data being released:
The average time spent with the Anthem Blue Cross ad is 76.1 seconds, Seventy-seven percent of consumers run through all three tools, and 71.6% of consumers click through to the landing page for more information after completing the interaction with the advertisement. (source)
Not bad numbers for an ad huh?
Below is a little visual walk-through of the experience…
Tags: Anthem Blue Cross, Augmented Reality Analytics, branded engagement, data, Deutsch, Socialvibe, Zynga
