Unfortunately, the banner ad discussed in my last blog post “Banner Ads Get Creative” has stopped running. Check out this video for a quick demo of what the ad looked like:
Does anyone click on banner ads these days? We’ve all seen Apple’s latest marketing push of their iPod Touch. I can’t watch an episode of “Heroes” without seeing the commercial. I ran across this banner ad on www.pitchforkmedia.com, and they definitely got pretty creative with it. Even if I didn’t click on the link, Apple definitely got me interested and does a thorough job of introducing you to just how cool the iPod Touch is. I wonder how much they paid Pitchfork to run the ad. It re-defines a homepage “takeover.”
We Are Organized Chaos (WAOC) is Zugara’s (www.zugara.com) interactive marketing and advertising blog where we’ll be featuring some great projects and discussing upcoming trends in the digital world. Work — good and bad — will be critiqued. Hope you’ll enjoy reading our insights and thoughts on interactive.
