We Are Organized Chaos

Augmented Reality Links of the Week- January 14, 2011

Here are the stories that got the most activity on the Augmented Reality Facebook Group this week:

• CES: Clear Glasses to Augment Your Reality – Technology Review
• Audi adding laser ‘reality display’ to navigation
• Asiajin » Salisbury Steak, A Voice Actress And AR

Augmented Reality Links of the Week- January 7, 2011

Here are the stories that got the most activity on the Augmented Reality Facebook Group this week:

• Mobile augmented reality is overhyped technology for now: Forrester – Mobile Marketer – Research
• Augmented Reality Magic Mirror using Kinect
• Recon details next-gen GPS goggle technology: Android, Bluetooth, endless fantasies — Engadget

Augmented Reality Links of the Week- December 17, 2010

Here are the stories that got the most activity on the Augmented Reality Facebook Group this week:

• Augmented Reality: SAP BusinessObjects
• KinecTris: Tetris + Kinect + Face Tracking + Gestures

Augmented Reality Links of the Week- December 10, 2010

Here are the stories that got the most activity on the Augmented Reality Facebook Group this week:

• Ever wondered where to see the International Space Station? There’s an app for that.
• Optical Camouflage Demo with Kinect: artandmobile.comt
• World Cup, the Next Generation (Concept Video of Japan’s Bid)

Augmented Reality Links of the Week- December 3, 2010

Here are the stories that got the most activity on the Augmented Reality Facebook Group this week:

• Interactive Puppet Prototype with Xbox Kinect
• Black Eyed Peas – The Time (Dirty Bit)
• Hans Rosling’s 200 Countries, 200 Years, 4 Minutes – The Joy of Stats – BBC Four

Augmented Reality Links of the Week- November 19, 2010

Here are the stories that got the most activity on the Augmented Reality Facebook Group this week:

• Hacked Kinect renders interactive ‘almost holographic’ 3D video | Joystiq
• Augmented Reality Guitar
• The Future of Firefighting with AR

TechZulu Spotlight, A Showcase Of Los Angeles Tech

Are you currently in Los Angeles? If you are, hopefully you can attend what’s shaping up to be an exciting TechZulu event tomorrow night (11/18). We’re honored to be presenting our e-Commerce Augmented Reality Software at the event, and looking forward to meeting some great folks and inspiring companies.

More information about the event is pasted below, but if you’re there please be sure to find us and say “hi”.

From TechZulu’s site:

“Join TechZulu and the Entrepreneurship Association at UCLA’s Anderson School of Management as we celebrate LA’s most exciting tech creations of the moment with the brightest digital minds and engineering talents this side of Fresno. There is still a few tickets left for you to be part of what will surely be an amazing night.

The inaugural Spotlight takes place Thursday, November 18, at UCLA’s Korn Hall auditorium. The evening will consist of a series of live stage demonstrations guaranteed to impress and inspire new ideas among all in attendance.”

For more info, please click here.

Augmented Reality Links of the Week- November 12, 2010

Here are the stories that got the most activity in the Augmented Reality Facebook Group this week:

• Hasbro Reinvents the Viewmaster…With An iPhone and Augmented Reality
• Augmented Reality Games for Stroke Rehabilitation (University of Ulster)
• AirRaid : the first augmented reality social game.

Augmented Reality Links of the Week- November 5, 2010

Here are the stories that got the most activity in the Augmented Reality Facebook Group this past week:

• Interactive Go-ban
• Star Wars Mobile Augmented Reality Game
• Apple Patent Takes Augmented Reality Games To The Next Level

Zugara’s Newest Online Augmented Reality Game For Nestle

Our newest Augmented Reality project is now live. It’s a Motion Capture based Augmented Reality game we concepted and developed for Nestle called “Nesquik Factory”. “Nesquik Factory” puts people in the role of being a new hire that’s put to work filling Nesquik bottles. To be successful at the job the player must keep the production line flowing by making sure the right flavor of milk goes into the right bottle.

By utilizing our proprietary Motion Capture Augmented Reality Software, “ZugMO”, we are able to turn a standard webcam into an input device that translates a person’s motions in front of the camera into data that casual Flash games can utilize.  And since the software was developed in Flash, not a proprietary platform, players won’t be turned off by a bulky download or the like.  ZugMO enabled us to create an immersive experience for Nestle’s customers by turning their webcam’s video stream into the Nesquik Factory. Now, rather than using a mouse or keyboard to play the game, people are actually in the game itself and using their motions to fill the Nesquik bottles.

“Motion based gaming is already popular, but it’s really poised to explode over the next six months,” said Matt Szymczyk, CEO, Zugara. “The Wii is the fastest selling console in history, and both Sony and Microsoft are launching their entries into the motion based gaming market this year. People will be clamoring for these types of experiences, and with ZugMO, brands can meet that demand by creating incredibly dynamic and engaging online flash games. The great thing about creating online games to engage your audience is that people won’t need to purchase any expensive hardware to play. All they need is what they most likely already have, a computer and a standard webcam.”

“Nesquik Factory” was developed to be a social gaming experience. To help players share the fun with friends and family a “snapshot” is automatically taken at that exact instant they lose. Then, if they choose, players can easily share their snapshot (and their score) on Facebook.

“It was a fantastic experience working with Nestle, and quite frankly they really challenged us to ‘up our game,’” Matt said. “It was incredibly important to them that an actual bottle of Nesquik be recognized by the application to initiate the experience. In the past, this type of execution required that the client put a marker on their packaging, or the consumer downloaded a proprietary plug-in. Neither option was acceptable. As you’ll see when you play the game, we were able to meet this challenge and have the application recognize the iconic Nesquik bottle without a marker or a consumer download.”

Brands and agencies looking to either purchase the ZugMO Software Development Kit (SDK), or couple the SDK with our interactive marketing services like Nestle did can contact us at: info (at) Zugara (dot) com.

ABOUT ZUGARA
Zugara is an employee owned Los Angeles based Augmented Reality Software developer. Founded in 2001 Zugara is the only Augmented Reality Software developer with an expertise in consumer engagement strategy, user experience design, and interactive production. This is because prior to restructuring as an Augmented Reality Software Developer in 2009, Zugara was an interactive marketing agency that created award winning work for Fortune 500 Brands like Reebok, Sony PlayStation, Toyota, Lexus, Casio, Red Bull and the U.S. Air Force.

To play “Nesquik Factory”, click here.

To learn about a motion capture game we created for AT&T, click here.

Copyright 2010 ZugMo Motion Capture Augmented Reality Software

Copyright 2010 Zugara Inc.