augmented realitymatt - Thursday, September 2nd, 2010
Augmented Reality On Tablets Is Finally Here…I’m personally still on the fence regarding tablets in general, but it’s refreshing to finally see an electronics manufacturer (Samsung in this case) get it – and by get it I mean how suited AR is for tablets with front and back facing cameras. This is the new Samsung Galaxy tablet with more details from Crunchgear and from the Galaxy product site. 0 comments
matt - Sunday, August 29th, 2010
The Future of Augmented Reality + Facebook Music VideoIn the past, we’ve seen how Augmented Reality might fit into everyday life and also how it might tap into someone’s social network and display relevant info. This entertaining French music video takes both concepts a bit further to show how social media (in this case Facebook) and AR could function together in the future. I also like the Telepresence dance concept which is already gaining traction in Teleconference form like this example from NTT. (Video link via @Chris_Gillespie) Zugara - Friday, August 27th, 2010
Augmented Reality Links of the Week- August 27, 2010Here are the stories that got the most activity in the Augmented Reality Facebook Group this week. matt - Friday, August 27th, 2010
Augmented Reality & Rock BandGreat video showing how games like Rock Band could leverage Augmented Reality in the future. (Via Immersivetech.org) matt - Monday, August 23rd, 2010
Facial Tracking Via Mobile PhonePretty cool video via Engadget showing real-time facial tracking on the front facing cam of the Nokia N900. More details here. Amazing… matt - Monday, August 16th, 2010
Google Goggles Live Demos At NY/LA Augmented Reality Meetups!
Google will be giving demonstrations of the new Google Goggles technology at the upcoming Augmented Reality NY and Augmented Reality LA meetups. If you haven’t seen Google Goggles before, I suggest checking out the embedded video below. This is a game changing technology and sure to be a killer app for any mobile device. Both events are usually livestreamed so even if you’re not in either city, you can still watch the presentation… ARNY (Augmented Reality New York) meetup is this Tuesday, 8/17 – more info here. ARLA (Augmented Reality Los Angeles) meetup is this Wednesday, 8/18 – more info here. matt - Friday, August 13th, 2010
Augmented Reality E-Commerce & Neuromarketing
Zugara and One To One Interactive are looking to do a pretty mind-blowing session at the upcoming SXSW Interactive conference. If you’re not familiar with Neuromarketing, you can read more about it here and here. Needless to say, this should be a pretty engaging panel so I hope you take a moment to make sure it’s part of SXSW’s program by voting for it here. You can find other details on the panel here but this is the short description: “Augmented reality and neuromarketing have been getting a lot of attention as cutting edge innovations that are available to brands to engage their customers and measure effectiveness. This panel will discuss ground breaking neuromarketing research that explores the difference between an AR e-commerce application vs. a traditional web based e-commerce application. The study will highlight perceptual changes, the level of neurological attention, and the post-purchase emotions that each experience yields. The study hypothesis is that e-commerce applications that utilize AR to enhance the buying experience will yield higher levels of positive engagement vs. traditional e-commerce applications.” P.S. You can see a pretty innovative use of this tech from this TED presentation we blogged about before. matt - Wednesday, August 4th, 2010
Where Is Augmented Reality On Gartner’s 2010 Emerging Technologies Hype Cycle?Gartner today released their annual Emerging Technologies Hype Report – you can buy the official report here. I’ve embedded the Hype Cycles form 2008 – 2010 so you can see how certain technologies are tracking. I suggest you check out the 1st image below to get explanation of how the graph is defined. Hype Cycle Definition
2008 Note: As you can see below, Augmented Reality was looking at more than 10 years adoption by mainstream…
2009 Note: In one year, Augmented Reality went from more than 10 years to mainstream adoption down to 5-10 years.
2010 Note: AR Continues to climb so expect even more of it in Q4 2010 and all of 2011
Conclusion: AR has been on a unbelievable trajectory and will continue so with mobile and kiosk-based AR sure to capture the imagination of marketers everywhere – especially in 2011. Throw in Kinect and the adoption of ‘gestural controls’ in the digital living room, and I think you’re going to see much faster mainstream adoption of AR than predicted here. If you’re sick of hearing of AR already, I think you’re going to need to deal with it because it’s not going away anytime soon… P.S. The webinar also had another interesting graphic showing a different view of information in the hype cycle. I personally think AR is transformational but that’s just me
Zugara - Wednesday, August 4th, 2010
What’s New in Mobile Marketing – 08/04/10
Zugara - Friday, July 30th, 2010
Augmented Reality Links of the Week- July 30, 2010Here are the stories that got the most activity in the Augmented Reality Facebook Group this week. |
Zugara on Facebook
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