We Are Organized Chaos

Augmented Reality Gaming On Android

Came across this video for an Augmented Reality game for the Android called Modroids.  This is optimized for the Samsung Galaxy which is playing up its mobile AR capabilities on the Android-based tablet.  Love the multiplayer aspect of the game and ability to play anywhere…

Viewing The Past In The Present With Mobile Augmented Reality

As Mobile Augmented Reality continues to evolve, it will be interesting to see (from a UI perspective) how these applications will show Augmented information integrated with the live mobile camera feed.  Cities are one natural environment for this and we’ve already seen how Layar is allowing people to see how the Berlin Wall looked, where it was placed, etc.  This is fine when there might be open space but how do you show the past on existing structures?  While browsing my RSS feeds, I came across these amazing photos from English Russia (image above) which are combining imagery to show elements of the city in the past with the city in the present. An iPhone app called Streetmuseum, created by the Museum of London, already partially accomplishes this by showing historical images in select areas of London (image below.)

Will this ultimately be how Augmented Reality will overlay information, imagery and video on existing structures? I’m curious to everybody’s else thoughts on the matter so welcome comments below or on Twitter @Kobrakai.

Battle Of The Motion Capture Gaming Marketing Videos

With Microsoft’s Xbox Kinect and Sony PlayStation’s Move set to usher in the era of NUI (Natural User Interface) gaming, it’ll only be a matter of time until certain gestures become mainstream through popular motion-based games.  Think the swipe of the finger on the iPhone now to interact with content but without touching an actual device.  What was seen as the future in movies like Minority Report and Iron Man 2 is now becoming a reality and will help mature the Augmented Reality field even further.

Zugara’s Blake Callens had a previous blog post summarizing these new gaming systems at E3 and how they will usher in the NUI.  But this post is more about the marketing behind these games and their respective videos.  So below are a few videos showing Kinect and Move and the various games that will have your body and movements act as the controller.

Needless to say we’re excited about both systems and the evolution they represent for gestural interaction, the NUI and Augmented Reality.

Microsoft Kinect

Marketing Video

Your Shape Fitness Evolved

Sony PlayStation Move

Marketing Video

Kevin Butler’s Move-tage

And we’re all one step closer to this…

Turbo Movie Trailer

Augmented Reality On Tablets Is Finally Here…

I’m personally still on the fence regarding tablets in general, but it’s refreshing to finally see an electronics manufacturer (Samsung in this case) get it – and by get it I mean how suited AR is for tablets with front and back facing cameras.  This is the new Samsung Galaxy tablet with more details from Crunchgear and from the Galaxy product site.

The Future of Augmented Reality + Facebook Music Video

In the past, we’ve seen how Augmented Reality might fit into everyday life and also how it might tap into someone’s social network and display relevant info.  This entertaining French music video takes both concepts a bit further to show how social media (in this case Facebook) and AR could function together in the future.  I also like the Telepresence dance concept which is already gaining traction in Teleconference form like this example from NTT.  (Video link via @Chris_Gillespie)

Augmented Reality & Rock Band

Great video showing how games like Rock Band could leverage Augmented Reality in the future.  (Via Immersivetech.org)

Facial Tracking Via Mobile Phone

Pretty cool video via Engadget showing real-time facial tracking on the front facing cam of the Nokia N900.  More details here.  Amazing…

Viral Campaign Meet Video Chat….

Via Mashable comes the Last Exorcism viral campaign on video chat site Chatroulette.  This is one of the better ones out there though is showing the trend of how easy it is to use prerecorded video/animations on video chat.  Similar to how chat bots took over Instant Messaging back in the day, initially it will be hard to tell if you’re having a conversation with a real person.  At least with video, you can have an augmented reality experience which makes it a bit more interesting…

Google Goggles Live Demos At NY/LA Augmented Reality Meetups!

Google will be giving demonstrations of the new Google Goggles technology at the upcoming Augmented Reality NY and Augmented Reality LA meetups.  If you haven’t seen Google Goggles before, I suggest checking out the embedded video below.  This is a game changing technology and sure to be a killer app for any mobile device.  Both events are usually livestreamed so even if you’re not in either city, you can still watch the presentation…

ARNY (Augmented Reality New York) meetup is this Tuesday, 8/17 – more info here.

ARLA (Augmented Reality Los Angeles) meetup is this Wednesday, 8/18 – more info here.

Augmented Reality E-Commerce & Neuromarketing

Zugara and One To One Interactive are looking to do a pretty mind-blowing session at the upcoming SXSW Interactive conference.  If you’re not familiar with Neuromarketing, you can read more about it here and here.  Needless to say, this should be a pretty engaging panel so I hope you take a moment to make sure it’s part of SXSW’s program by voting for it here.

You can find other details on the panel here but this is the short description:

“Augmented reality and neuromarketing have been getting a lot of attention as cutting edge innovations that are available to brands to engage their customers and measure effectiveness. This panel will discuss ground breaking neuromarketing research that explores the difference between an AR e-commerce application vs. a traditional web based e-commerce application. The study will highlight perceptual changes, the level of neurological attention, and the post-purchase emotions that each experience yields. The study hypothesis is that e-commerce applications that utilize AR to enhance the buying experience will yield higher levels of positive engagement vs. traditional e-commerce applications.”

VOTE NOW!

P.S. You can see a pretty innovative use of this tech from this TED presentation we blogged about before.