Game Marketing

matt - Friday, February 4th, 2011

Kinect Fail Videos – Some People Aren’t Ready For The Natural User Interface…

Here’s some videos of some lighthearted moments where people are getting familiar with the new Natural User Interface (NUI) on Kinect…Nobody said adoption of a radical new gestural interface would be easy :-)

matt - Tuesday, November 30th, 2010

Kinect – Hype vs. Reality

Kinect is a huge hit and is helping usher in the era of the Natural User Interface (NUI).  This is the future of how we will interact with digital content.  Not only has Kinect sold 2.5 million units in 25 days, but it is also selling 2X as fast as the iPad.

But like every great NEXT BIG THING, there’s a reality check that needs to happen.  Kotaku has a great annotated video outlining what’s real in Kinect vs. what was part of the infamous June 2009 concept video launch.  It’s interesting to watch to see what’s real and what’s still in store for the future.   You can view the video here.  On a side note, if you’re interested to see how people are ‘hacking’ Kinect, there’s a great site to check out called Kinect Hacks.

kinect1

*Augmented Reality Shopping is not available on Kinect, but is available on Zugara.com :-)

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kinect3

matt - Wednesday, October 20th, 2010

NUI – Hi! GUI – Bye. The 1st Commercial For Xbox 360 Kinect.

Check out the first commercial coming out for Xbox 360 Kinect.  This is the start of a revolution in interaction that you cannot stop and can only hope to contain!

matt - Tuesday, September 21st, 2010

Augmented Reality Gaming On Android

Came across this video for an Augmented Reality game for the Android called Modroids.  This is optimized for the Samsung Galaxy which is playing up its mobile AR capabilities on the Android-based tablet.  Love the multiplayer aspect of the game and ability to play anywhere…

matt - Thursday, September 9th, 2010

Battle Of The Motion Capture Gaming Marketing Videos

With Microsoft’s Xbox Kinect and Sony PlayStation’s Move set to usher in the era of NUI (Natural User Interface) gaming, it’ll only be a matter of time until certain gestures become mainstream through popular motion-based games.  Think the swipe of the finger on the iPhone now to interact with content but without touching an actual device.  What was seen as the future in movies like Minority Report and Iron Man 2 is now becoming a reality and will help mature the Augmented Reality field even further.

Zugara’s Blake Callens had a previous blog post summarizing these new gaming systems at E3 and how they will usher in the NUI.  But this post is more about the marketing behind these games and their respective videos.  So below are a few videos showing Kinect and Move and the various games that will have your body and movements act as the controller.

Needless to say we’re excited about both systems and the evolution they represent for gestural interaction, the NUI and Augmented Reality.

Microsoft Kinect

Marketing Video

Your Shape Fitness Evolved

Sony PlayStation Move

Marketing Video

Kevin Butler’s Move-tage

And we’re all one step closer to this…

Turbo Movie Trailer

Zugara - Wednesday, August 4th, 2010

What’s New in Mobile Marketing – 08/04/10

Zugara - Tuesday, August 3rd, 2010

What’s New in Interactive Video – 08/03/10

Zugara - Wednesday, July 21st, 2010

What’s New in Mobile Marketing – 07/21/10

matt - Thursday, July 8th, 2010

If Games Had Super-Easy Mode…by College Humor

Brings back alot of memories…pretty well done and wish most of these wins were that easy :-)

Zugara - Tuesday, July 6th, 2010

What’s New in Interactive Video – 07/06/10

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