We Are Organized Chaos » Game Marketing

Kinect Fail Videos – Some People Aren’t Ready For The Natural User Interface…

matt — Fri, 04 Feb 2011 15:06:16 +0000

Here’s some videos of some lighthearted moments where people are getting familiar with the new Natural User Interface (NUI) on Kinect…Nobody said adoption of a radical new gestural interface would be easy

Kinect – Hype vs. Reality

matt — Tue, 30 Nov 2010 16:58:47 +0000

Kinect is a huge hit and is helping usher in the era of the Natural User Interface (NUI). This is the future of how we will interact with digital content. Not only has Kinect sold 2.5 million units in 25 days, but it is also selling 2X as fast as the iPad.

But like every great NEXT BIG THING, there’s a reality check that needs to happen. Kotaku has a great annotated video outlining what’s real in Kinect vs. what was part of the infamous June 2009 concept video launch. It’s interesting to watch to see what’s real and what’s still in store for the future. You can view the video here. On a side note, if you’re interested to see how people are ‘hacking’ Kinect, there’s a great site to check out called Kinect Hacks.

*Augmented Reality Shopping is not available on Kinect, but is available on Zugara.com

NUI – Hi! GUI – Bye. The 1st Commercial For Xbox 360 Kinect.

matt — Thu, 21 Oct 2010 03:07:29 +0000

Check out the first commercial coming out for Xbox 360 Kinect. This is the start of a revolution in interaction that you cannot stop and can only hope to contain!

Augmented Reality Gaming On Android

matt — Tue, 21 Sep 2010 14:22:31 +0000

Came across this video for an Augmented Reality game for the Android called Modroids. This is optimized for the Samsung Galaxy which is playing up its mobile AR capabilities on the Android-based tablet. Love the multiplayer aspect of the game and ability to play anywhere…

Battle Of The Motion Capture Gaming Marketing Videos

matt — Thu, 09 Sep 2010 12:19:14 +0000

With Microsoft’s Xbox Kinect and Sony PlayStation’s Move set to usher in the era of NUI (Natural User Interface) gaming, it’ll only be a matter of time until certain gestures become mainstream through popular motion-based games. Think the swipe of the finger on the iPhone now to interact with content but without touching an actual device. What was seen as the future in movies like Minority Report and Iron Man 2 is now becoming a reality and will help mature the Augmented Reality field even further.

Zugara’s Blake Callens had a previous blog post summarizing these new gaming systems at E3 and how they will usher in the NUI. But this post is more about the marketing behind these games and their respective videos. So below are a few videos showing Kinect and Move and the various games that will have your body and movements act as the controller.

Needless to say we’re excited about both systems and the evolution they represent for gestural interaction, the NUI and Augmented Reality.

Microsoft Kinect

Marketing Video

Your Shape Fitness Evolved

Sony PlayStation Move

Marketing Video

Kevin Butler’s Move-tage

And we’re all one step closer to this…

Turbo Movie Trailer

What’s New in Mobile Marketing – 08/04/10

Zugara — Wed, 04 Aug 2010 12:28:43 +0000

AT&T Launches QR Code Scanning App for BlackBerry and Android
My3G Allows for Facetime Over 3G
Android Sales Overtake iPhone in the U.S.
New York Times To License “DNA” Of Its Mobile Apps To Other Publishers
What’s hot in mobile video? YouTube and porn
AT&T, Verizon, T-mobile want to make your phone a credit card
PlayOn brings Hulu and Netflix to the iPhone — without Apple’s help
Digital Graffiti – The SMS Slingshot
Porn Industry to Cash In on iPhone 4’s Face Time Feature
Mobile boarding passes: Fancy trick but not worth your time
Battle Of The Augmented Reality Apps: Urbanspoon, Layar, Wikitude, WhereMark & More
Why Do You Need a Computer to Use an iPad?
Comcast’s DVR App Is Coming to Android and BlackBerry
Google Introduces Location-Aware Mobile Display Ads
Chili’s distributes location-based mobile coupons to drive foot traffic
Independent mobile app store GetJar now seeing 3 million downloads per day
SCVNGR Launches Sophisticated Rewards Program
Holiday mobile marketing budgets range from $50K-$250K: exec

What’s New in Interactive Video – 08/03/10

Zugara — Tue, 03 Aug 2010 13:35:22 +0000

Hell Pizza Launches Choose Your Own Adventure Interactive Zombie Movie
YouTube Star to Put His Life in Your Hands for a Year [VIDEO]
Snuggie Hopes to Recruit YouTube Parodymakers to Make its Next Viral Ad
Five Questions With…Howcast CEO Jason Liebman
Video: A Gamer Takes a Look at Xbox Kinect
The NewTeeVee Guide to Playing WebM Video
Kinect Doesn’t Like It When Models Stand Too Close To Each Other
How 12 CEOs & Founders are Leveraging Web Video
6 Online Tools for Expanding Your Video Strategy
Will Logitech’s Google TV Device Be a Loss Leader?
HOW TO: Enhance Your Online Presence with Video
YouTube to increase upload limit from 10 to 15 minutes
Internet TV More Popular Than 3-D TV
TiVo & Apple: There’s an App for That
Answers.com Gets 200,000 Video Answers From 5Min
YouTube Extends CitizenTube Concept With Local News Channel Deal

What’s New in Mobile Marketing – 07/21/10

Zugara — Wed, 21 Jul 2010 11:35:36 +0000

iSuppli: GPS on Four Out of Five Phones By End of 2011
iPhone 4 Gyroscope Brings Silky Smooth Augmented Reality
Disney Sees Another Mobile App Success with Toy Story 3
Mobile Game Lets iPhone and Android Users Do Battle
Checking In…With Your Face?
Domino’s Foursquare Rewards Promotion Helped Boost Revenue By 29%
ABI Research: Revenue From Mobile Video Set To Exceed $2B In 2013, Thanks To 4G
iChatr, the Chatroulette-like iPhone App, Removed From The App Store
iPhone 3GS vs iPhone 4 For Augmented Reality
Yelp’s Android App Approaching One Million Downloads
iOS vs Android: The Latest Numbers
Where are the Good Mobile Coupons?
HOW TO: Optimize Your Mobile Site Across Multiple Platforms
The New England Patriots Recruit SCVNGR To ‘Help Vince’ Wilfork
Study: 20 percent of people have sent dirty text to wrong person
ZVRS to support live sign language translation via iPhone 4′s FaceTime for calls between deaf and hearing users
75% Of Mobile Audience Prefers Ad-Funded Apps

If Games Had Super-Easy Mode…by College Humor

matt — Fri, 09 Jul 2010 05:13:34 +0000

Brings back alot of memories…pretty well done and wish most of these wins were that easy

What’s New in Interactive Video – 07/06/10

Zugara — Tue, 06 Jul 2010 23:41:30 +0000

Is Apple TV Moving Beyond ‘Hobby’ Status?
How an iOS-Based Apple TV Could Change the Battle for the Living Room
How Netflix Shaped Skype’s Platform Strategy
The Making of Tony Stark’s Incredible Interfaces
Is Hulu Plus Another Nail in the DVD Coffin?
YouTube Lets Users Question BP Executive
OnLive At-Home Impressions – It Works…But Is It The Future?
Interactive Movie Trailer for German Horror Channel Wins Big at Cannes Lions
Robyn’s Trippy, Interactive 3D Video With Twitter Integration Is #KillingMe
YouTube Backs Flash Over HTML5 Video — for Now
David After Dentist family earned more than $150K from video
Google Creates YouTube Video Game to Highlight Chrome and Flash
Hitwise says Chatroulette obituaries are half-cocked