Game Marketingmatt - Friday, September 11th, 2009
Very Cool Interactive Video Advergame For Playboy
We love Interactive Video Advergames around these parts…and Playboy. Straight from the Netherlands and another fine example of how Interactive Video is making games more interactive and engaging. You can play the game here. Link courtesy of Mr. Ford and FWA… 0 comments
Zugara - Wednesday, August 12th, 2009
Zugara’s First Webcam Based Augmented Reality Flash Game Utilizes Its Proprietary Motion Capture TechnologyIntegrates Facebook Connect To Put Casual Gamers And Their Friends In The Same Game.August 12, 2009, Los Angeles – Today we’re launching another emerging media application, “Cannonballz”, an interactive webcam based flash game. Obviously it’s not news that an interactive marketing agency has built a flash game. The news is that “Cannonballz” is the first casual game built using Augmented Reality and our proprietary Motion Capture User Interface Engine (A.K.A. ZugMo Technology). ZugMo Technology enables anyone with a webcam (and a Flash plug-in) to physically engage with various elements that are integrated within their video stream. No mouse and no keyboard, it’s all done with gesture recognition. With this immersive technology you no longer just play games, you get to be in them. It’s a whole new experience. Feel like giving the game a go? You can visit www.cannonballzthegame.com to play it now. If you just want to see a demo of the game, please check out the video below. With “Cannonballz”, we’ve used ZugMo Technology to build a casual game to showcase the potential of this technology. We previously used the technology to build an online shopping application called the Webcam Social Shopper. While we hope that people find this game to be fun, it’s not “the star” here. The technology is, and the possibilities of how it can be utilized are really as endless as a company’s creativity. Think about it: educational games for children; an entire section of games on Yahoo; casual games that engage consumers with a brand; product demonstrations; an interactive element in a corporate training session; etc. “We chose casual gaming as a way to showcase the ZugMo Technology because over 200 million people play casual games every single month” said Matt Szymczyk, CEO, Zugara. “It’s an experience we’re all familiar with, and we hope will allow people to see the greater potential for this technology. Gaming is also the perfect execution to show the power of social media integration. For ‘Cannonballz’ we integrated Facebook Connect to allow users to not only bring their friends into the actual gameplay, but to quickly and easily share their scores and the game with their friends via their news stream.” So, what do you think? We’d love to get your thoughts in the comments below. About Zugara Zugara, a member of the Augmented Reality Industry guiding “AR Consortium”, is an interactive marketing agency with a passion for emerging media and technologies. Unlike most agencies, we don’t claim to do everything: Interactive Video, Social Media, Mobile Marketing, and Website & Application Development are our core competencies. Since our doors opened in 2001, we’ve been lucky enough to work with some of the world’s best brands such as Reebok, Sony Computer Entertainment Of America, Toyota, Activision, Jelly Belly, Casio, The Air Force, and Lexus to create strategic interactive campaigns that focus on accomplishing their business objectives. Based in Los Angeles, we’re currently in the process of expanding, and opening our second office in New York. For more information on this technology, including purchase of the Software Development Kit so you can create your own applications, please contact: cannonballz(at)zugara(dot)com. For all press inquiries, please contact: press(at)zugara(dot)com. Copyright 2009 ZugMo Technology matt - Tuesday, June 16th, 2009
Never Thought Of The iPhone As A Gaming Platform? Check This Graph Out…
(via Gizmodo) This is before the release of the $99 iPhone 3G pricepoint and the upcoming launch of the iPhone 3G S with more hard drive space and better graphics capabilities. jack - Monday, June 1st, 2009
Will Project Natal Really Be This Cool?Have you heard about Microsoft’s Project Natal (it’s currently trending on twitter)? If you haven’t, it promises to allow you to play your XBox 360 without a controller, and was just announced at E3 out here in LA. Sadly, there’s no price or release date yet, but below is a video of the technology, allegedly showing what it’s capable of. It’s causing a touch of stir in our offices as we discuss what we think is fact versus fiction (not to mention how stable/reliable we think the “simpler” elements will or won’t be). Personally, I think it’s a hybrid of the two. That is, I think some of the functionality showcased below won’t be seen in the market place for quite some time (e.g. the online shopping elements), while some of it, I can see hitting our living rooms in the not too distant future. I guess I’ll find out more tomorrow when I go to E3, but I’d love to hear your initial thoughts on this. matt - Monday, June 1st, 2009
E3 Real-Time Interactive Video Experiment With QikE3 is finally upon us and for those of you who don’t have a chance to go to the show, fret not, as a few of us at Zugara plan to stream live from the much anticipated gaming event. We’re also going to try a pretty unique interactive experiment – we’re going to use the iPhone beta version of Qik to live stream our individual experiences at E3 and for 10-15 minutes we’ll actually let viewers of our personal broadcasts interact with us and choose what they want to see all in real-time. We’ll announce the exact time tomorrow before we head to the show and broadcast announcements will go out via Twitter the second they start. So basically if you ever wanted to control an interactive agency employee, now’s your chance. I’m not sure how this will pan out but we’re going to at least try it. So, keep an eye out later tonight or tomorrow for some blog entries that have our Zugara member’s unique individual embed videos that will update as they stream. For now you can always visit my Qik page – www.qik.com/mhszymczyk – or check out the live embed video we have on a previous blog entry here. matt - Sunday, May 31st, 2009
Hulu on the Xbox 360? Who Knows But Why Not Just Use PlayOn?With E3 coming up this week, the rumor mill has been churning away in overtime. Gizmodo had news that there was going to be an announcement that the Xbox 360 was going to have an integrated Hulu player. Hmm. I guess this is kinda signficant but why not just use PlayOn Software to continue to stream Hulu, YouTube and other content online video content to your Xbox 360? It’s really not that hard… If PlayOn is new to you, check out our blog post on it here. Yawn…Next Rumor….
matt - Monday, May 25th, 2009
Augmented Reality Game Coming To The DSi…Haven’t We Been Down This Road Before With EyeToy?Augmented Reality is all the rage in Interactive Marketing nowadays and it’s come full circle back to the Nintendo DSi. As reported by Kotaku, there’s a game coming out for the DSi that allows you to, “Use the DSi as a portal to the astral plane to find and collect ghosts that exist all around them (you).” Though I can see why AR is popular in advertising and marketing circles, AR has actually been around for awhile in the gaming world. Has everybody already forgotten about the PlayStation EyeToy? Of course, the EyeToy wasn’t mobile so maybe there will be a greater interest in mobile AR type games that can somehow even be tied back into marketing and advertising campaigns. Now we’re talkin’…
Zugara - Tuesday, May 5th, 2009
What’s New In Interactive – 5/5/09What’s New In Interactive is a round-up of interesting links we pass around to each other. Here’s the latest list of links that caught our eye…
Zugara - Friday, May 1st, 2009
What’s New In Interactive – 5/1/09What’s New In Interactive is a round-up of interesting links we pass around to each other. Here’s the latest list of links that caught our eye…
Zugara - Tuesday, April 21st, 2009
What’s New In Interactive – 4/21/09What’s New In Interactive is our weekly round-up of links we pass around to each other. Here’s the latest list of links that caught our eye…
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