eMarketer recently had an interview with Catherine Moellering who runs the Tobe Report, a fashion industry publication that forecasts trends. There were a few important insights on Teen Girls and their shopping habits that are listed below:
Teen girls are motivated by what their peers are doing and what they’re wearing
You have to find a way to engage this consumer (teen girls) and keep her involved beyond sales promotions and coupons
It’s really about providing the tools on your site so girls will start to associate you, the retailer, as a great place for putting together their prom look
Bottom line – its important to engage the teen girl shopping demographic with social media, innovative tools, and other emerging media/tech they use in their lives. You can read the interview here.
Sometimes innovations in technology make you scratch your head on how that technology is being used. Fox News has a report on a project from the University of Central Florida that uses an avatar based game to teach teens about sex. Teens wear motion capture suits and then are put in virtual social situations (via their digital avatar) to learn how to deal with them. Yes, this is real and not a joke. I’ve embedded the video below so you can see for yourself….
We Are Organized Chaos (WAOC) is Zugara’s (www.zugara.com) interactive marketing and advertising blog where we’ll be featuring some great projects and discussing upcoming trends in the digital world. Work — good and bad — will be critiqued. Hope you’ll enjoy reading our insights and thoughts on interactive.