We Are Organized Chaos » Gen XY Marketing / Research

Teen Girls View Shopping As Entertainment

matt — Tue, 22 Mar 2011 14:12:19 +0000

eMarketer recently had an interview with Catherine Moellering who runs the Tobe Report, a fashion industry publication that forecasts trends. There were a few important insights on Teen Girls and their shopping habits that are listed below:

Teen girls are motivated by what their peers are doing and what they’re wearing
You have to find a way to engage this consumer (teen girls) and keep her involved beyond sales promotions and coupons
It’s really about providing the tools on your site so girls will start to associate you, the retailer, as a great place for putting together their prom look

Bottom line – its important to engage the teen girl shopping demographic with social media, innovative tools, and other emerging media/tech they use in their lives. You can read the interview here.

Motion Capture-based Virtual Game Teaches Teens About Sexual Abstinence…Um What?!?

matt — Mon, 02 Aug 2010 13:10:41 +0000

Sometimes innovations in technology make you scratch your head on how that technology is being used. Fox News has a report on a project from the University of Central Florida that uses an avatar based game to teach teens about sex. Teens wear motion capture suits and then are put in virtual social situations (via their digital avatar) to learn how to deal with them. Yes, this is real and not a joke. I’ve embedded the video below so you can see for yourself….

What’s New in Mobile Marketing – 07/21/10

Zugara — Wed, 21 Jul 2010 11:35:36 +0000

iSuppli: GPS on Four Out of Five Phones By End of 2011
iPhone 4 Gyroscope Brings Silky Smooth Augmented Reality
Disney Sees Another Mobile App Success with Toy Story 3
Mobile Game Lets iPhone and Android Users Do Battle
Checking In…With Your Face?
Domino’s Foursquare Rewards Promotion Helped Boost Revenue By 29%
ABI Research: Revenue From Mobile Video Set To Exceed $2B In 2013, Thanks To 4G
iChatr, the Chatroulette-like iPhone App, Removed From The App Store
iPhone 3GS vs iPhone 4 For Augmented Reality
Yelp’s Android App Approaching One Million Downloads
iOS vs Android: The Latest Numbers
Where are the Good Mobile Coupons?
HOW TO: Optimize Your Mobile Site Across Multiple Platforms
The New England Patriots Recruit SCVNGR To ‘Help Vince’ Wilfork
Study: 20 percent of people have sent dirty text to wrong person
ZVRS to support live sign language translation via iPhone 4′s FaceTime for calls between deaf and hearing users
75% Of Mobile Audience Prefers Ad-Funded Apps

What’s New in Mobile Marketing – 07/15/10

Zugara — Wed, 14 Jul 2010 16:35:29 +0000

Mobile App Pinpoints Nearby Facebook and Twitter Friends
Have the Chatroulette Experience on iPhone 4
ComScore: Android grows US smartphone market share as all others decline
Simon and Schuster Mobile Friendly Website Features Videos About Their Books
Google Launches App to Help You Find Open Parking
Mobile Video Capture Soars; Now Brace Yourself for Views and Uploads
Mobile Phone Use by Kids and Teens on Rise
How The iPad Is Being Used
Ruh-Roh – 55% of iPad owners view device as expensive
4 Reasons the Updated iPhone is Good for Business
All You Need to Juggle a Soccer Ball: Your Feet and an iPhone
Fring Brings 3G Video Calls to iPhone 4 — Are Networks Ready?
Loopt Hits 4 Million Users, Propelled By iOS 4 And Android
Are Mobile Ads Just Plain Annoying?
iPad Sales in 2011: 18-25 Million or More, Say Analysts
iAds Generate $1,400 for One Developer in a Day
There Are 75 Million US Adults On The Mobile Internet, More Than Half Of Them Daily
Ford Takes on Texting While Driving with Audible SMS
iPhone: The Art of the Launch
Gowalla Gets Creative with Threadless and LIVESTRONG Deals
Foursquare’s Next Game: Choose Your Own Adventure?
The iPhone will wane by 2012 says Volantis
Is It Time to Consider Mobile Marketing Alternatives to the iPhone?
Foursquare Launches Location Layers – This is Big
Cheap drinks, everyone: Bartab gets you a $1 cocktail
iPhone App Helps You Gauge Your Sobriety Level

What’s New in Interactive Video – 07/14/10

Zugara — Tue, 13 Jul 2010 13:43:42 +0000

$5 Mil. Fund for YouTube Content Creators
Vidcon conference celebrates YouTube culture
Would You Like To Pose With A Virtual Girl?
YouTube’s Big Bet for Connected Devices: Leanback
Adobe vs. Apple: 3-D Powers for Flash, Rich Web Apps in HTML5
Is Apple Planning to Offer Streaming TV Episodes?
PlaySpan Brings Pay-Per-View Micropayments To Online Video Marketplace
A Massive, In-Depth Look At YouTube Closed Captions, SEO and YouTube Indexing
Facebook’s Zuckerberg, in T-Shirt, Webchats With British Prime Minister
Ogilvy & Shakira’s World Cup Tune Reaches 80 Million Views on YouTube
Why the World Needs Google TV
Open Thread: Streaming vs. Downloads
YouTube moves solidly into the future by supporting 4K content
AR Textbooks, Virtual Chemistry Sets & the Future of Learning
Entelligence: The evolution of the TV
55% of Online Video Viewers OK with Web Ads
Web Broadcast of Lohan Hearing Draws 2.3 Million Viewers
Like a Good Google Soldier, YouTube Sides With the Web
Audi Cam lets you watch the entire repair from your mechanic’s point of view
Indie Studio’s New Releases to Stream on Netflix Before Cable
Magnify Brokers Deals To Run Ads Inside Embedded Videos
More Content Creators Cashing in on Blip.tv
Ridley Scott, Others Team with YouTube to Make Documentary

What’s New in Mobile Marketing – 07/07/10

Zugara — Wed, 07 Jul 2010 20:36:19 +0000

Dissect Virtual Frogs Every Day of the Week, Not Just When Mr. Haycroft Tells You (iPad App)
Distimo: 57% Of Android Apps Are Free Vs. 28% Of iPhone Apps
Everything You Need To Know About The Fragmented Mobile Developer Ecosystem
The Future of Location Services: Recommendation
Real-Time Image Tracking & Recognition Comes to the iPhone
Best Buy’s Mobile Marketing Can Dish it Out, But Can’t Take it
Will Mobile Web Apps Eventually Replace Native Apps?
MIT Researchers Developing Smartphone App for 2-Minute Eye Exams
Chase Bank Customers Can Deposit Checks Using an iPhone App
Will Qualcomm’s Augmented Reality Play Augment Its Business?
Survey: iPad Owners Adore, Love, Lust After Their iGizmo, But Not the App Store
No commercial reason to build Android or BlackBerry apps: panelist
iOS and Android Continue to Battle for Supremacy [STATS]
Mobile advertisers turning to interactive ads, says report
3D maps: you’ll be able to walk around in them like in a virtual world
More Consumers Wanting Mobile Commerce Experience from In-Store
AdMob Data Illustrates Why Feature Phones Aren’t a Strategy for the Future
Half of mobile data consumed by 6 percent of customers

What’s New in Interactive Video – 07/06/10

Zugara — Tue, 06 Jul 2010 23:41:30 +0000

Is Apple TV Moving Beyond ‘Hobby’ Status?
How an iOS-Based Apple TV Could Change the Battle for the Living Room
How Netflix Shaped Skype’s Platform Strategy
The Making of Tony Stark’s Incredible Interfaces
Is Hulu Plus Another Nail in the DVD Coffin?
YouTube Lets Users Question BP Executive
OnLive At-Home Impressions – It Works…But Is It The Future?
Interactive Movie Trailer for German Horror Channel Wins Big at Cannes Lions
Robyn’s Trippy, Interactive 3D Video With Twitter Integration Is #KillingMe
YouTube Backs Flash Over HTML5 Video — for Now
David After Dentist family earned more than $150K from video
Google Creates YouTube Video Game to Highlight Chrome and Flash
Hitwise says Chatroulette obituaries are half-cocked

What’s New in Mobile Marketing – 06/30/10

Zugara — Wed, 30 Jun 2010 12:29:59 +0000

Apperang Pays You Cash to Download iPhone Apps… Ka-Ching!
Why We Check In: The Reasons People Use Location Based Social Networks
College Students Annoyed by Mobile Ads
Clash of the Titans: The Battle To Become The Mobile Search Leader
A Look at Who’s Getting What on Apple’s IAds
Clash of Titans: Apple vs. Google
5 Cool Non-Profit Uses of Location-Based Tech
Is Geofencing the Next Evolution for Location Apps? Location Labs Thinks So
The Future of Mobile
Don’t Have Any Friends? Call 1-888-FACETIME to Test Facetime On the iPhone 4
Google Activates Android “Kill Switch,” Zaps Useless Apps
FaceTime: Video Calls Finally Become Cool
ComScore: iPhone has low penetration in Europe, enormous impact
Mobile virtual goods generated $168M in revenue in past year
iPhone 4 + Gyroscope + Gaming = All Kinds Of Awesome [Video]

What’s New in Interactive Video – 06/22/10

Zugara — Tue, 22 Jun 2010 16:27:57 +0000

On Web Video, Captions Are Coming Slowly
Miley Cyrus With YouTube Annotations
Burberry to Sell Menswear Collection Directly from Livestream [VIDEO]
Knight and Day Movie Trailer is Also a Video Game
Microsoft’s Kinect vs. Sony’s PlayStation Move: Video Game Showdown
Amazon Pushes Video on Demand Via Twitter
How Can Telepresence ROI be Improved?
6 Tips For Experimenting with Web Video
The Motion Control Video Game War Has Only Just Begun
Video Optimization: Google Best Practices
The End Of Viral
3-D TV Adoption Rates May Determine Nintendo’s Future
Ustream’s Live Mobilizer Gives Bands And Brands Live Streaming iPhone Apps
Brands Turn to YouTube for World Cup Campaigns
YouTube Adds Video Editing in the Cloud
5 Ways to Build a Loyal Audience on YouTube
TubeMogul: People Watch Facebook Videos Longer, And Click On More Ads
Kinect’s Video Chat Is More Useful Than Sexy
YouTube’s Unlisted Feature Booms Thanks to Families, Teachers and Nike
The Oncoming Consolidation In Online Video
YouTube, HP and Guggenheim: Send Us Your Most Creative Video
Samsung 3D Projection YouTube Game!

What’s New in Mobile Marketing – 05/26/10

Zugara — Wed, 26 May 2010 11:42:32 +0000

WeReward’s iPhone App Lets You Earn Cash For Check-Ins
How To Plan a Targeted Mobile Marketing Campaign
Carl’s Jr. Franchise Sees 39% Redemption Rate from Mobile Rewards Program
News Panel: The Only Thing That Can Stop The iPad Is Apple (And they’re doing a pretty good job of that already…)
What is Driving the Mobile Content Boom in the US?
Is Location-Based Social Networking Practical in Spread-Out Los Angeles?
Entelligence: Is Android Fragmented or is This the New Rate of Innovation?
Android Gets Facebook Graph API Before the iPhone
The ROI of iAds – A Lot of Unanswered Questions
How to Roadmap Your Mobile Web Development
Getting Shoppers into Stores with Mobile Apps
Simplify Foursquare Checkins with Barcode Scanning Android App
WebKit Is Great, But Isn’t the Great Unifier
Market for Location-Based Services is Heating Up for Startups
7% of U.S. Consumers “Very Likely” to Buy an iPad
Why iAds Will Fail
Coca-Cola’s vitaminwater turns to SMS for branding
iPad Mania’s Winners and Losers
SMS is key to a well-rounded app strategy
Never Charge for a Mobile App (and Other Freemium Lessons From VCs)
Google Throws a Wrench Into the Native vs. Mobile Web App Debate
Android and iPhone OS Pave the Way for Huge Smartphone Growth [STATS]
Live adult video chat paying off for Cherrysauce