We Are Organized Chaos - An Interactive Marketing and Advertising Blog

Gen XY Marketing / Research

Zugara - Tuesday, May 25th, 2010

What’s New in Interactive Video (Google TV Edition) – 05/25/10

7 Ways to Watch Web Video Without Google TV
Google TV, And Optimizing The Web For The 10 Foot Experience
Ustream Lauches Pro Live Streaming Division
‘Social Viewing’ In Action: ‘Lost’ Finale Earns 13.5 Million Viewers – And Half A Million Tweets
Hulu on Android Foreshadows Google TV War
Boxee CEO: Google TV Could Boost or Crush Us
Google TV vs. Apple TV (and Everyone Else)
HBO Taps YouTube, iPad and Facebook to Distribute (RED) Documentary
“Foursquare for TV” App Miso Gets Seed Funding
Google TV: Who Is The Competition And What Are They Saying About It?
How to Design a Web App for Google TV
Logitech Google TV Box Embarrasses Apple TV
U.S. Online Video Viewing to Eclipse Broadcast TV by 2020
Do Video Ads Work? Study Finds They Boost In-Store Sales
Video Email Marketing Advances with HTML5
What You Need to Know About Google TV
Chatroulette + FarmVille + Facebook = ChatVille
Amazing 3D Projections on Buildings
Google Shows Off YouTube From Your Couch With Lean Back
On Web Video Support, Safari Now Stands Alone
Anybots: Robotic Teleconferencing on Wheels [VIDEO]
3-D Goes DIY With Amateur Photos, Videos
‘Lost’ Leads Viewer Engagement (Good SocialSenseTV Top 20 Chart)

Zugara - Wednesday, May 19th, 2010

What’s New in Mobile Marketing – 05/19/10

Success for Mobile Coupons Begins at the Register
Adobe Flash-Enabled Sites Are Highlighted Upon Updating To Android 2.2
GQ’s Men of the Year Issue on iPad: 365 Copies Sold
Video: Adidas Mobile Augmented Reality Registers At Retail
Virtual Zippo Lighter Application Looks to Cash in on 10 Million Users
There’s No App for That: Android Development Lags
Mayors of Starbucks Now Get Discounts Nationwide with Foursquare
Mobile Operating Systems and Browsers Are Headed in Opposite Directions
Women Take Lead on Mobile Coupons
iPhone App Sales, Exposed
Bambuser Links Video Streams To Foursquare Check-Ins
Hey Advertisers, Forget the iPhone — Symbian Is Where It’s At!
Starbucks Taps Mobile Social Media for Frappuccino Promotion
OMMA: Beyond Branded Mobile Apps, The Future Of Mobile Lies With HTML5 And iAd
Nissan Leaf to Get iPhone integration
How to Develop an iPad Content and Advertising Strategy
Will Google’s Tablet be a Game-Changer for Mobile Marketing?
Gowalla Partners with National Geographic and Washington Post for Branded Trips
MMA Launches Initiative To Make Mobile Marketing Easy For Brands, Agencies
North America Will Lead Mobile App Downloads
Why MMS is better than SMS
Mobile Agencies Look Beyond Apps as Market Evolves
SCVNGR Puts the Game Back in Location-Based Gaming
Is the Mobile Pendulum Swinging From Apps to the Web?
Mobile Touch-Friendly Web Grows Over 230% Annually, According To Taptu
Consumers Use Web, Mobile Devices for Food Info
Why Diesel Loves Foursquare – And Why Other Retailers Should Beware
People Like Mobile Ads, says JiWire

Zugara - Wednesday, May 12th, 2010

What’s New in Mobile Marketing – 05/12/10

Study: 82% Of Brands Plan To Boost Mobile Budgets Over Next 12 Months
Android Now Outselling iPhone
Video is Killer App For Mobile Advertising
Why the Fashion Industry Loves Foursquare
Females Consume Significantly More Mobile Content Than Males
AT&T Has iPhone Exclusivity Until 2012 (KHHHHAAAAAAAAAAANNNNNNNNNN!)
Texting to House the Homeless
Ferris Bueller’s Day Off Being Played Out Live On Twitter And Foursquare. Awesome.
Why Brands Must Have a 360-Degree Mobile Web Strategy
HBO Taps SMS to Build Database During Mayweather-Marquez Fight
New Generation Of Location Games Catches On
Think Everyone Has a Smartphone? Think Again [STATS]
Can Mobile Phones Kill CDs At Concerts?
Facebook to Add Location Features “as Early as This Month,” McDonald’s to Be First Partner
Tagwhat Leaves Read-Only Augmented Reality Browsers Behind
Cell Phone Usage Stats Are In, Apple & HTC Aren’t Even In Top 5
Report: Mobile App Downloads To Peak In 2013, After That It’s All About The Mobile Web
iPad: The Device of the Rich? [STATS]
Live Video Access for iPhone OS 4.0 Has AR Developers Excited
What a Girl Wants: More Mobile Shopping, Survey Says [STATS]
HD Video Recording: The Next iPhone’s Killer Feature?
Apple’s iAd Goes ViP, Leaving Google Behind the Velvet Ropes
Google Goggles Now Translates Text in Photos
Tagwhat Debuts Social Augmented Reality Experience, Allows Users To “Tag” The Physical World
Attack Of The iPhone-Controlled Drones [Video]
Global Carriers Unite for a Share of the Mobile App Economy
Chipotle ordering app approaches 750K downloads in App Store
Survey Says: Most Teens Don’t Have A Data Plan, Almost All Send Texts
AppMatchMaker Pairs Clients With Mobile App Developers

Zugara - Tuesday, May 11th, 2010

What’s New in Interactive Video – 05/11/10

Will ActiveVideo Networks Successfully Bring TV-viewing To The Cloud?
VIRAT, MITRE’s Military Streaming Video, Is Even Better Than Hulu
All Your TVs Are Belong To Hollywood
Five Questions With… TubeMogul’s Brett Wilson (Good insights into online video analytics…)
Playboy: Virtual Casting Campaign Case Study
America’s Got Talent Opens YouTube Auditions [VIDEO]
Why Much of Your Favorite TV Content Still Isn’t Online
Minority Report UI Designer John Underkoffler Talks About The Future of Gestures
OK Good Stuff Offers A DIGGnation-esqe POV on Web Video
Mark Cuban Foretells Netflix Demise, Sees a Future Filled With On-Demand Video
From The Trenches: The Problem With Live Web Video And How To Set It Free
Who Rules Web Video?
Internet Connected TVs On The Increase – Half Of All New Sets To Be Web Capable By 2013
Skype To Make Group Video Chat The Next Killer Webcam Feature
Is Brightcove the Next Flash?
Censors Get Nervous as Live Streaming Grows
Clicker Live Shows You What’s Playing On The Web Right Now
10 Awesome Webcam Feeds From Around the World
Tinychat Launches Twitter Chatrooms
SlideShare Goes Beyond PowerPoint and Adds Video

Zugara - Wednesday, May 5th, 2010

Lo Que Es Nuevo En El Marketing Móvil – Cinco De Mayo!

4 Ways Foursquare Can Improve Your Workplace
Starling Preps App For Social TV Viewing
Teaching by Texting Starts to Take Hold
The iPad’s Video Marketing Implications
How iAd and the iPad Will Change Mobile Marketing
Next-Gen Web Apps Will Prevail Over Native Mobile Apps, New Report Suggests
“This American Life” Doubled Number of Donations Using Haiti Model of Mobile Giving
Layar Launches Its Augmented Reality Content Marketplace
Consumers More Comfortable With Mobile Web: Study
Location-Based Ads a Goldmine, Says Survey – 50% of Users Take Action
Is Geolocation a Real Business or Just a Feature?
Nearly Half of Mobile Ads Served to Smartphones
Universal Pictures Places Mobile At Center Of Movie Marketing Strategy
Millions of People Now Get Live Streaming Video Sent to Their Phones
Augme’s Major Push To Bring Barcodes To Consumer Packaged Goods
AdMob: Android Passes iPhone Web Traffic In U.S.
Teens Close Digital Divide with Mobile Web
Unlock In-Game Weapons for Splinter Cell Conviction via Text Message
Mobile Video Becomes a New Marketing Tool for NHL Team
MMA Updates US Mobile Marketing Guide

Zugara - Tuesday, May 4th, 2010

What’s New in Interactive Video – 5/04/10

YouTube to Let Users Charge Rental Fees for Videos
Display Ads a Big Hit for YouTube
H.264 Is A Codec, Flash Is A Platform: One Can’t Kill Off The Other
H.264 Already Won—Makes Up 66 Percent Of Web Videos
Stanford Graduate Students Saving Babies By Spreading Video
Why The Internet And Apps Will Crumble The TV Business
Americans Watch 31.2B Online Videos in March ‘10
MIT Tech Review: Social TV Will Change the World
Clearleap Rolling Out TV App for Short-Form Video
Why Doesn’t Facebook Have Video Analytics?
Kyte Marries Video and Facebook
Report: Google to Showcase TV Platform at I/O Conference
Fair Use: How to Prevent Wrongful YouTube Take-Downs
The Chatroulette Speed Painter Animates the Weirdness
Blinkx Brings Behavioral Targeting to Video Watchers
One Third of U.S. Households Have a DVR
Online Video Goes Mainstream
How Big Brands Approach Online Video
Trident Sticks by Online Entertainment With New Web Series

Zugara - Wednesday, April 28th, 2010

What’s New in Mobile Marketing – 04/28/10

A Call for Transparency in Apple’s App Store
As It Nears 50K Apps, How the Android Market Can Take a Bite Out of Apple’s App Store
Report: U.S. Consumers Significantly More Likely To Respond To Location-Based Mobile Ads Than Other Mobile Advertising Types
Mobile Retail Isn’t Just About Apps
Will iPhone 4′s Audio and Video Chat Finally Break the Voice Calling Scam?
Mobile Barcodes Are Going Nowhere Unless The Big Players Start Using Them
The Underlying Story Behind Adobe’s Failed Mobile Strategy
Why Are iPad App Prices Dropping Dramatically So Soon?
Foursquare vs. Gowalla: Who’s Winning the Geolocation War? [INFOGRAPHIC]
More Than Half of Mobile Internet Time Is Spent on Social Networks [STATS]
History Channel Turns Foursquare Into A Real World Pop-Up Video
JagTag Creates One Of The Most Successful 2D Barcode Campaigns To Date, Over 100,000 Mobile Engagements
Teens + Mobile + Retail = $
Study: Teen Girls Average 80 Texts Per Day
Growing Engagement Gives Rise to Mobile Social Phones
Ford Sync Will Soon Let You Control Your Mobile Apps by Voice
Pew Internet Report Reveals What Everyone Already Knows: Teens Like To Text
Launch And Manage Mobile Marketing Campaigns From Your iPhone
SMS case study – Warner Bros. and Floyd’s 99 Barbershop
Monthly Location-based Video Ads Hit 237M

Zugara - Tuesday, April 27th, 2010

What’s New in Interactive Video – 04/27/10

How To Use Hot Chicks To Spread Your Brand Message On YouTube
10 Killer Tips for Creating a Branded YouTube Channel
Apple TV Will Remain A Hobby Until Someone Shows Apple The Money (Or Apps)
Steering a Car Using Only Your Eyes
How To Fool Face Recognition Systems With Make Up
Report: One Quarter of Online Videos Are Viewed in Primetime
Web Video Budgets to Grow
Study: Marketers Shifting Online Budgets to Content Sites
Want to Monetize Online Video? Make an App for That
YouTube Show & Tell – List Of Interactive Videos
Netflix: More Streaming Means Less Churn
Clients Like Video, Video Looks Like TV
Sony Lands Live Streaming MLB Games on PlayStation 3
Scene It? Movie Game Now On Facebook
Survey: VOD, Streaming Media Consumption Increases
Why Online Video Fails To Meet Its Lofty Expectations
Video Conferencing Players See Volcanic Cloud’s Silver Lining
5 Ways Classrooms Can Use Video Conferencing
Online Video Ads Beat Regular TV Ads
Project Natal’s Ad Potential
TO: Boost Your SEO with a YouTube Channel
Millennials, Men Watch Most Online TV
New at TubeMogul: Publish Anywhere for Free
3D Teleconferencing Feels Like the Future [VIDEO]
Estimate: 800,000 U.S. Households Abandoned Their TVs For The Web
Google Unveils a 3-D New York City in Google Earth
Universal Subtitles Wants Closed Captions for the Entire Video Web
12 Chatroulette Clones You Should Try
Interactive video: A powerful beast

Zugara - Wednesday, April 14th, 2010

What’s New in Mobile Marketing – 04/14/10

Mobile Internet Will Soon Overtake Fixed Internet
Apple Changes Rules On iPhone App Analytics
Can Android Overtake the iPhone?
MobiTV Launches On The iPhone
Apple’s Wager
Microsoft Kin Studio Saves All Your Phone Content To The Web (Update: Video!)
There’s An App For That: How Mobile Is Changing The Face Of Retail
Smartphone Owners Misunderstand 4G
Mobile Browsing Is Now 50% of Opera’s Business
McDonald’s Pushes Breakfast Dollar Menu With Mobile Campaign
Video Chat Coming To The Next iPhone? All Signs Are Pointing To Yes
Apple takes aim at Adobe… or Android?
Apple’s Tightening Grip: This Could Be Android’s Big Chance
Why The iPad Isn’t For Me
Agencies Will Be Tempted by IPad’s Sizzle, Not Strategy
What iAd Won’t Do For Marketers
BlackBerry Maker RIM Could Connect Your Next Vehicle
Mobile Barcodes To Power Person-To-Person Transactions
What Background Location Brings to the iPhone
Battery Breakthrough Promises Lighter Weight, More Power
Mobile Apps Make Gains
Digital Coupons By Geo-Location
Strike Up A Conversation With EZChat’s Unique Take On Mobile Social Networking
Who Is The iPad For?
Apple’s ‘iPad Ready’ Website List Isn’t Quite Ready
Google Continues To Embrace QR Codes, Integrates Them Into Its URL Shortener
Readers Balk at iPad Magazine Pricing
Miller Beer Brand To Use ‘SnapTags’ To Spark Conversations Via Mobile

Zugara - Tuesday, April 13th, 2010

What’s New in Interactive Video – 04/13/10

Twitter API for Media like TV, What Can Come From This?
Some Brands Bet On Chatroulette
Scorecard: Were We Wrong or Almost Right on ITV?
TV Viewing’s Shift to the Web [STATS]
Very Cool Iron Man 2 Interactive Trailer
Three Ways to Optimize Video Performance
Shazam Targets TV with iPad App
Wine Videos: Watch And Taste!
55% of TVs to Be Internet-Connected by 2013
Online Video Viewers Hungry for New Tech
Twitter Users Can’t Stop the Music Video
Old Spice, Wieden ‘Flex’ Viral Muscles
YouTube Returns Blogs Some Link Love
The 7 Most Viral YouTube Video Topics Of All Time
What Time Should You Start Your Live-Streamed Broadcast?
SublimeVideo Adds Flash Mode to its Universal, HTML5 Player
Elemental Live Shakes Up the Economics of Video Streaming
11.7M Hours of March Madness Streamed Online

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We Are Organized Chaos (WAOC) is Zugara’s (www.zugara.com) interactive marketing and advertising blog where we’ll be featuring some great projects and discussing upcoming trends in the digital world. Work — good and bad — will be critiqued. Hope you’ll enjoy reading our insights and thoughts on interactive.
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