Via Mashable comes the Last Exorcism viral campaign on video chat site Chatroulette. This is one of the better ones out there though is showing the trend of how easy it is to use prerecorded video/animations on video chat. Similar to how chat bots took over Instant Messaging back in the day, initially it will be hard to tell if you’re having a conversation with a real person. At least with video, you can have an augmented reality experience which makes it a bit more interesting…
Gartner today released their annual Emerging Technologies Hype Report – you can buy the official report here. I’ve embedded the Hype Cycles form 2008 – 2010 so you can see how certain technologies are tracking. I suggest you check out the 1st image below to get explanation of how the graph is defined.
Hype Cycle Definition
2008
Note: As you can see below, Augmented Reality was looking at more than 10 years adoption by mainstream…
2009
Note: In one year, Augmented Reality went from more than 10 years to mainstream adoption down to 5-10 years.
2010
Note: AR Continues to climb so expect even more of it in Q4 2010 and all of 2011
Conclusion: AR has been on a unbelievable trajectory and will continue so with mobile and kiosk-based AR sure to capture the imagination of marketers everywhere – especially in 2011. Throw in Kinect and the adoption of ‘gestural controls’ in the digital living room, and I think you’re going to see much faster mainstream adoption of AR than predicted here. If you’re sick of hearing of AR already, I think you’re going to need to deal with it because it’s not going away anytime soon…
P.S. The webinar also had another interesting graphic showing a different view of information in the hype cycle. I personally think AR is transformational but that’s just me Embedded below.
We Are Organized Chaos (WAOC) is Zugara’s (www.zugara.com) interactive marketing and advertising blog where we’ll be featuring some great projects and discussing upcoming trends in the digital world. Work — good and bad — will be critiqued. Hope you’ll enjoy reading our insights and thoughts on interactive.
Embedded below.
