Interactive Strategy

matt - Thursday, August 19th, 2010

Viral Campaign Meet Video Chat….

Via Mashable comes the Last Exorcism viral campaign on video chat site Chatroulette.  This is one of the better ones out there though is showing the trend of how easy it is to use prerecorded video/animations on video chat.  Similar to how chat bots took over Instant Messaging back in the day, initially it will be hard to tell if you’re having a conversation with a real person.  At least with video, you can have an augmented reality experience which makes it a bit more interesting…

matt - Wednesday, August 4th, 2010

Where Is Augmented Reality On Gartner’s 2010 Emerging Technologies Hype Cycle?

Gartner today released their annual Emerging Technologies Hype Report – you can buy the official report here. I’ve embedded the Hype Cycles form 2008 – 2010 so you can see how certain technologies are tracking.   I suggest you check out the 1st image below to get explanation of how the graph is defined.

Hype Cycle Definition

Gartner Hype Cycle Phases Explained

2008

Note: As you can see below, Augmented Reality was looking at more than 10 years adoption by mainstream…

gartner-2008-hype-cycle

2009

Note: In one year, Augmented Reality went from more than 10 years to mainstream adoption down to 5-10 years.

gartner-emerging-technologies-hype-cycle-2009.jpg

2010

Note: AR Continues to climb so expect even more of it in Q4 2010 and all of 2011

Gartner Hype Cycle Emerging Technology 2010

Conclusion: AR has been on a unbelievable trajectory and will continue so with mobile and kiosk-based AR sure to capture the imagination of marketers everywhere – especially in 2011.  Throw in Kinect and the adoption of ‘gestural controls’ in the digital living room, and I think you’re going to see much faster mainstream adoption of AR than predicted here.  If you’re sick of hearing of AR already, I think you’re going to need to deal with it because it’s not going away anytime soon…

P.S. The webinar also had another interesting graphic showing a different view of information in the hype cycle.  I personally think AR is transformational but that’s just me :-) Embedded below.

Gartner Emerging Technology Benefit Matrix 2010

Zugara - Tuesday, July 13th, 2010

What’s New in Interactive Video – 07/14/10

Zugara - Wednesday, July 7th, 2010

What’s New in Mobile Marketing – 07/07/10

Zugara - Tuesday, July 6th, 2010

What’s New in Interactive Video – 07/06/10

Zugara - Wednesday, June 30th, 2010

What’s New in Mobile Marketing – 06/30/10

Zugara - Tuesday, June 29th, 2010

What’s New in Interactive Video – 06/29/10

Zugara - Tuesday, June 22nd, 2010

What’s New in Interactive Video – 06/22/10

Zugara - Wednesday, June 16th, 2010

What’s New in Mobile Marketing – 06/16/10

Zugara - Tuesday, June 15th, 2010

What’s New in Interactive Video – 06/15/10

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