online videomatt - Thursday, February 3rd, 2011
VW The Force – Keeping The 60-Second Spot Alive On YouTubeThough we usually blog about Augmented Reality, once in awhile an ad comes along that justifies (or keeps alive) the 60 second spot…at least on YouTube. 3 Million Views (and counting) in 1 day… 1 comment
matt - Thursday, August 19th, 2010
Viral Campaign Meet Video Chat….Via Mashable comes the Last Exorcism viral campaign on video chat site Chatroulette. This is one of the better ones out there though is showing the trend of how easy it is to use prerecorded video/animations on video chat. Similar to how chat bots took over Instant Messaging back in the day, initially it will be hard to tell if you’re having a conversation with a real person. At least with video, you can have an augmented reality experience which makes it a bit more interesting… matt - Monday, August 16th, 2010
Viral Videos and Politics Don’t Mix – Vermont Senate Candidate Old Spice Guy RemakeI’m not sure if Politicians looking to take advantage of the latest viral video sensations or social media crazes really know what they’re getting into. First we had Mike Weinstein trying to channel Footloose through an 80′s inspired ‘viral video’. And now we have Vermont Senate Candidate Dan Freilich trying to recreate the magic of the Old Spice Guy video response campaign. Does it work? We’ll be political ourselves here and let you decide matt - Wednesday, August 4th, 2010
Where Is Augmented Reality On Gartner’s 2010 Emerging Technologies Hype Cycle?Gartner today released their annual Emerging Technologies Hype Report – you can buy the official report here. I’ve embedded the Hype Cycles form 2008 – 2010 so you can see how certain technologies are tracking. I suggest you check out the 1st image below to get explanation of how the graph is defined. Hype Cycle Definition
2008 Note: As you can see below, Augmented Reality was looking at more than 10 years adoption by mainstream…
2009 Note: In one year, Augmented Reality went from more than 10 years to mainstream adoption down to 5-10 years.
2010 Note: AR Continues to climb so expect even more of it in Q4 2010 and all of 2011
Conclusion: AR has been on a unbelievable trajectory and will continue so with mobile and kiosk-based AR sure to capture the imagination of marketers everywhere – especially in 2011. Throw in Kinect and the adoption of ‘gestural controls’ in the digital living room, and I think you’re going to see much faster mainstream adoption of AR than predicted here. If you’re sick of hearing of AR already, I think you’re going to need to deal with it because it’s not going away anytime soon… P.S. The webinar also had another interesting graphic showing a different view of information in the hype cycle. I personally think AR is transformational but that’s just me
Zugara - Tuesday, August 3rd, 2010
What’s New in Interactive Video – 08/03/10
Zugara - Thursday, July 29th, 2010
What’s New in Mobile Marketing – 07/29/10
Zugara - Thursday, July 29th, 2010
What’s New in Interactive Video – 07/29/10
Zugara - Tuesday, July 20th, 2010
What’s New in Interactive Video – 07/20/10
matt - Thursday, July 15th, 2010
Old Spice Guy Serenades Advertising Types, Bloggers and Average Joes…All In Near Real-TimeIt seems like this has already blown up pretty much everywhere on the internet but if you haven’t seen it yet, it’s one of the most ingenious integrated campaigns to come around in quite a long time. Using the Old Spice Man Who You Want Your Man To Smell Like, W+K has created a character that has gone beyond TV and crashed the social media party on Twitter, Facebook, YouTube – and just about everywhere else. And the best thing about this is how simple it is. Select user comments on Old Spice are selected and then posted as a YouTube video response – with often hilarious results. My personal favorite is the serenade of Teressa Iezzi and Ann-Christine Diaz from Creativity (embedded below). What’s ingenious about this campaign is how it’s suddenly turned everybody into Charlie from Willie Wonka in search of the Golden Ticket. The Golden Ticket being a personalized video response from The Old Spice Guy after posting a comment on one of Old Spice’s social media channel (YouTube, Twitter, Facebook, etc.) You can view the rest of the YouTube videos here and an Adweek write-up on how they pulled it off here. It’s risky when brands try to create a personality that can extend outside of ‘advertising’ but this social media execution was done at the right time and targeted the exact right people – influential bloggers, high profile twitter users and even ‘normal’ people. The normal, average Joe’s being the main reason I think this is taking off. The last time I can remember a well done integration of a ‘fictional personality’ and social media was Kenny Powers from Eastbound and Down. Deep Focus helped give the character a voice on Facebook and Twitter that helped build the characters popularity even after the HBO season ended. How will this work for Old Spice? Who knows, but it’s definitely fun now and hope they can keep it going for as long as possible. UPDATE: I forgot to mention this funny voicemail generator. SWAN DIVE! UPDATE #2: Looks like the campaign is over but going out while on top – SILVERFISH HAND CATCH! Zugara - Tuesday, July 13th, 2010
What’s New in Interactive Video – 07/14/10
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