POINT OF PURCHASE

POP might be the most advantageous channel for AR given that a well-planned and executed AR initiative can easily turn consumer purchase interest to intent in a matter of seconds.  Kiosk format provides little to no barrier of entry for consumer.

Developed by Metaio

INTERACTIVE DIGITAL BILLBOARDS

Numerous brands could leverage the unique participatory interaction of an interactive billboard.

Developed by Chris O’Shea

EVENT MARKETING

Event Marketing, like point of purchase, is also a great channel for AR, given most consumers will likely already have interest in your brand. Though most of these executions are gimmicks, this channel is maturing.

Developed by Total Immersion

Developed by Metaio

INTERACTIVE STOREFRONT DISPLAYS

AR-based storefront displays can be used in myriad ways to help drive consumers into your store.

Developed by Simon & John

Developed by Jim George & Karolina Sobecka

MUSEUM / PUBLIC WORKS

The binoculars or viewing mechanism mimic how optical AR can function in the future.  For now though, AR helps museums become interactive by making history come alive.

Developed by Mindpsace Solutions

From a report in Adweek (by Ann Mack) a few weeks back titled, “Millennials’ Age Of Anxiety”, there was some interesting information in regards to how Millennials are dealing with the current “Great Recession”.  What stood out in this article is how easily this demographic group is willing to give up ‘traditional entertainment’ as the Internet and Mobile Phones are their entertainment. What isn’t a news flash is how integral both are to the lives of this younger generation.  Below is the money shot from the article:

“There are two exceptions to the idea that teens and twentysomethings are willing to downgrade or give up the amenities: their Internet connections and their mobile phones. They already see these things as extensions of themselves, and the downturn is only increasing that bond. And no wonder — these media offer a wide array of content and applications at low to no cost, easily replacing paid products and services. More importantly they offer connectivity.

For today’s teens, connectivity is entertainment. What’s ditchable are traditional forms of entertainment such as football games and hitting the mall. Socializing and entertainment these days is just as likely (if not more) to take place in the digital or mobile worlds.”