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Posts Tagged ‘App Store’
Zugara - Wednesday, April 28th, 2010
Zugara - Wednesday, October 28th, 2009
Zugara - Wednesday, September 30th, 2009
matt - Tuesday, June 16th, 2009
Two words. App Store.
Somehow Flash Lite or some other form of mobile Flash keeps getting brought up every year as we get closer to a new OS release or next generation handset. So far, Apple hasn’t caved and is sticking to it’s PR line that Flash is a resource hog and therefore will hinder the mobile internet browsing experience on the iPhone. Though this is 1/2 true as Flash websites would definitely require more processing power, memory and drain your battery faster, iPhone Apps use many of the same system resources that Flash would. But, that’s not the real reason. The real reason is that Apple has a good thing going with their App Store so why invite Flash to basically crash the party?
Think about it. A good majority of the Apps in the App store could just as easily be Flash applications built into web pages. And if Apple allowed this, they could kiss some of the 30% of revenue they’re making off the predicted $365 million – $800 million in sales the App Store is generating annually. They would have no control over what Flash sites or content people are accessing via the Safari browser. So by allowing Flash on the iPhone they’re faced with both a loss of revenue and loss of control. Doesn’t sound like your classic ‘win win’ to me…
matt - Thursday, March 12th, 2009
 30,000 iPhone Apps?!!?
The iPhone app store is now projected to have over 30,000 apps by the end of March. 30,000! That number is sure to double by the end of this year due to the iPhone quickly taking on the role of the Golden Child for the entire Mobile Marketing industry. So, in effect, we could be looking at over 60,000 apps by the end of 2009. If anything, the iPhone App Store is quickly reaching a saturation point and in danger of promoting quantity over quality (if it hasn’t reached that point already which I think it has…)
Unfortunately, stories written about developers making over $500,000 because of one iPhone app, are helping to fuel this virtual Gold Rush to get something on the iPhone at any cost. Apple also seems to be taking a role in this by lowering standards for apps to be on their platform. Do we really need 48 versions of a Fart App? However, from a marketing standpoint, it’s much easier for Apple to promote an iPhone app store with 30,000 apps versus an Android or Blackberry app store with 5,000. Regardless if 29,950 of those 30,000 apps are crap, which message do you think is going to resonate with the consumer more when deciding on a new smartphone?
So far, this pissing contest would clearly belong to Apple. What about the consumer though? Unless you’re 14 and bored in Scandinavian History class, I don’t think you’re going to have time to go through and try out all the apps available in the app store. Thankfully, there’s quite a few iPhone App review sites you can visit here, here and here.
Another option is to check the Top 50 apps on your iPhone or through iTunes. This is a good indicator of what apps are currently ‘hot’ and, for the most part, usually are worth the download. Carpe Diem though. What’s good for the goose might not be good for the gander. Though an app might be ‘hot’ it might not be your cup of tea (see Fart app mention above.) Apple also recently enforced a new Ratings rule which only allows consumers who have downloaded and tried the app to review it. This has helped prevent developers from artificially inflating the ratings on their app.
Finally, you can always fall back on asking your friends / co-workers about any interesting apps they might have recently downloaded. I know there’s at least 5 apps that are mainstays on my iPhone deck due to personal recommendations.
Over the course of the next few weeks, I’ll be writing a few more columns detailing our own experiences with creating and promoting our own app as well as one we’re building for a major brand client. This should help provide some great insight into the iPhone app process…
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We Are Organized Chaos (WAOC) is Zugara’s (www.zugara.com) interactive marketing and advertising blog where we’ll be featuring some great projects and discussing upcoming trends in the digital world. Work — good and bad — will be critiqued. Hope you’ll enjoy reading our insights and thoughts on interactive.
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