We Are Organized Chaos

Zugara Won A Webby! Our Augmented Reality Banner Takes The “Rich Media: B to C” Category

Just wanted to share some more good news.  A few weeks ago, we let you know that a banner ad we concepted and created for AT&T (with BBDO and Zoic Studios) was up for a Webby Award.  Well, we just wanted to share the news that today the winners were announced, and we won!

If you get a moment, it’s definitely worth checking out all the winners, as there’s some great work being showcased.

Our Augmented Reality Soccer Banner Is Up For A Webby!

Long time readers of this blog may remember the Augmented Reality Soccer Banner we (Zugara) created for last year’s World Cup. Working as a team with BBDO and Zoic Studios we concepted and created a game for AT&T that used our proprietary motion capture technology (ZugMO) to allow people with a webcam to “head in” corner kicks (video below).

Well that banner ad is up for a Webby Award in the “Rich Media: B to C” category, and if you’re so inclined, we’d truly appreciate your support. The submission can be found here: http://webby.aol.com/entries/57212

What’s New in Mobile Marketing – 05/12/10

• Study: 82% Of Brands Plan To Boost Mobile Budgets Over Next 12 Months
• Android Now Outselling iPhone
• Video is Killer App For Mobile Advertising
• Why the Fashion Industry Loves Foursquare
• Females Consume Significantly More Mobile Content Than Males
• AT&T Has iPhone Exclusivity Until 2012 (KHHHHAAAAAAAAAAANNNNNNNNNN!)
• Texting to House the Homeless
• Ferris Bueller’s Day Off Being Played Out Live On Twitter And Foursquare. Awesome.
• Why Brands Must Have a 360-Degree Mobile Web Strategy
• HBO Taps SMS to Build Database During Mayweather-Marquez Fight
• New Generation Of Location Games Catches On
• Think Everyone Has a Smartphone? Think Again [STATS]
• Can Mobile Phones Kill CDs At Concerts?
• Facebook to Add Location Features “as Early as This Month,” McDonald’s to Be First Partner
• Tagwhat Leaves Read-Only Augmented Reality Browsers Behind
• Cell Phone Usage Stats Are In, Apple & HTC Aren’t Even In Top 5
• Report: Mobile App Downloads To Peak In 2013, After That It’s All About The Mobile Web
• iPad: The Device of the Rich? [STATS]
• Live Video Access for iPhone OS 4.0 Has AR Developers Excited
• What a Girl Wants: More Mobile Shopping, Survey Says [STATS]
• HD Video Recording: The Next iPhone’s Killer Feature?
• Apple’s iAd Goes ViP, Leaving Google Behind the Velvet Ropes
• Google Goggles Now Translates Text in Photos
• Tagwhat Debuts Social Augmented Reality Experience, Allows Users To “Tag” The Physical World
• Attack Of The iPhone-Controlled Drones [Video]
• Global Carriers Unite for a Share of the Mobile App Economy
• Chipotle ordering app approaches 750K downloads in App Store
• Survey Says: Most Teens Don’t Have A Data Plan, Almost All Send Texts
• AppMatchMaker Pairs Clients With Mobile App Developers

What’s New in Mobile Marketing – 12/11/09

• Ustream Broadcaster App On iPhone – Festivus For The Rest Of Us! Qik soon to be live as well!
• AT&T: 3% Of Wireless Users Eat 40% Of Data
• Today’s Vision Of Tomorrow: Apps With Everything, Everything With Apps
• 8 Medical (Useful) iPhone Apps You Should Prescribe To Your Health-Care Professional
• Consumer Warming Up To Mobile Video
• 7-Eleven Tries Out Mobile Marketing With Free Drinks
• Mobile Couponing Catching On?
• Apple Kicks Cheating Developer Out Of The App Store That’s 1,000 Less Useless Apps Now…
• How The iPhone Could Reboot Education
• Put On Your Google Goggles And Visually Search The World
• Booyah’s Mobile App My Town Turns The Real World Into Monopoly
• All Hail The iPod Touch
• Don’t Create An iPhone App For The Online Buzz Factor

What’s New in Interactive Video – 10/06/09

• Buzz Study: How Do You Feel About Augmented Reality
• YouTube Grows To Embrace (And Maybe Apply) User Research
• Four Tools For Online Streaming Video Discovery
• 5 Reasons 3D Video Will Come To Our Living Rooms
• Can Netlix and Hulu Help You Find Love Online?
• Engaging Online Video Viewers
• IAB: Video Advertising Up 38% So Far This Year.  Have seen this coming for awhile.
• YouTube Video Experiment – In B Flat
• YouTube Promoted Videos Get A Big Exposure Boost
• Fantastic Fest: Discussing The Future Of Video On Demand
• Justin.TV’s Sub-Sites Are A Surefire Profit Generator
• Wiggio Adds Facebook Integration, Video Conferencing And More
• AT&T To Finally Support HTTP Streaming

What’s New In Mobile Marketing – 09/30/09

• Apple Now Has 85,000 Apps In The App Store.  That’s 10,000 News Apps IN ONE MONTH.
• Android App Audience More Global Than iPhones
• Common Sense – Is There An App For That?
• Data Shows What Everyone Knows (except Brands): Gimmicky Apps Aren’t Used Frequently
• CBS Sports Latest Network To Live Stream Sports On The iPhone
• Today’s Mobile Apps Are Just An Appetizer
• Internet Browsing Via PC Beats Mobile By Mere 2 Percent: Study
• Will AT&T’s Network Hold Up Under The MMS Strain?
• JCPenny Tests Scannable Mobile Coupons
• MMS vs 12seconds – Videomail Wars Begin
• Starbucks Goes Mobile – Pay For Your Coffee With Your iPhone
• Macy’s CEO Gives Thumbs-Up To Mobile At Shop.Org Summit
• Free Waze App Turns GPS Navigation Into A Social Cellphone Game
• MINI USA iPhone App For Roadside Service & Assistance – Finally, A Utility-Based Branded iPhone App…

What’s New in Interactive Video – 09/15/09

• Very Cool Interactive Video Advergame For Playboy
• AT&T Launches A New Video Entertainment Portal – Or Online Video Aggregator – You Decide…
• YouTube Fame Lands Graffiti Artist In Jail – Darwin Award Nominee!
• YouTube Launches Insight Tools For Audience Understanding
• 25 Places To Watch The Fall TV Season Online
• Why AT&T Missed With Video Aimed At iPhone Users
• The Top 10 Most Watched Web TV Shows – I Haven’t And Probably Never Will Understand Why Fred Is So Popular
• In 8 Years, Online Video Consumption Will Be Measured In Exabytes
• Sony Ericsson Choose Your Own Adventure Interactive Video on YouTube
• Nokia’s Vision For Augmented Reality
• Scifi Mega-Director Bryan Singer’s Next Project: Web Video

What’s New in Mobile Marketing – 09/09/09

• Favorite Brands Of Global Mobile Internet Users? #1 KFC, #2 McDonald’s, #3 Sony, #4 Nestle, #5 Samsung, #6 Nokia, #7 LG, #8 Coca-Cola, #9 Panasonic, #10 Philips
• When It Comes To Mobile Marketing Think Loyalty, Not Coupons
• Domino’s: Mobile Commerce Growing At Astounding Rate
• ReadWriteWeb: Mobile Commerce Is Struggling. Except For Small Ticket Items Like Pizza (See Link Above)
• Loopt To Run iPhone Location Services In Background
• Bluetooth ‘Rings On Your Fingers’ Cell Phone Concept. Call Me?
• Twitter Vs. Mobile: A Marketer’s Scorecard
• AT&T iPhone FINALLY Getting MMS On September 25th
• Smartphone Sales To Surpass PC Sales by 2011
• 25% Of Facebook Users Connect Via Mobile Phones
• Sears, Loehmann’s, Rubio’s Using Mobile Coupons To Drive Consumers In-Store
• iPhone Users Are Data Whores

What’s New in Mobile Marketing – 09/02/09

• Kid Robot’s Mobile Scavenger Hunt
• Analysts Believe iPhone Will Be Non-Exclusive Next Year…Finally
• Jet Blue Is Killing It In Mobile
• Mobile Marketing Industry To Reach $50 Billion By 2014
• iPhone and Android Users Downloading 10 New Apps A Month
• Marketers Are Driving Development Of iPhone Apps…Is This Really A Good Thing?
• Paramount Reveals Mobile Marketing Results From Transformer’s Campaign
• Samsung Launches Corby Touchscreen Handset Targeting European Youth Market
• 97% Of iPhone Users Love Their iPhones, Hate Battery Life & AT&T

What’s New in Mobile Marketing – 08/26/09

• iPhone 3.1 Will Not Allow Marker Based AR
• Everything You Need To Know About iPhone Video
• To Ride The AR Hype Or Avoid It
• Calm Down, Augmented Reality For Your Mobile Phone Won’t Be As Useful As Promised
• An iPhone App That Actually Makes Sense – The Chipotle Ordering App
• AT&T Can’t Keep Up With iPhone Data Demand – Something Every iPhone Owner Already Knows
• The iPhone App Store Review Process Is A Mess
• The NY Mets “Get” Mobile Marketing
• 20% Of Tweets Are From Mobile Devices
• Why Mobile Should Be A Key Component To Holiday Marketing This Year