Augmented Reality E-Commerce & Neuromarketing
Zugara and One To One Interactive are looking to do a pretty mind-blowing session at the upcoming SXSW Interactive conference. If you’re not familiar with Neuromarketing, you can read more about it here and here. Needless to say, this should be a pretty engaging panel so I hope you take a moment to make sure it’s part of SXSW’s program by voting for it here.
You can find other details on the panel here but this is the short description:
“Augmented reality and neuromarketing have been getting a lot of attention as cutting edge innovations that are available to brands to engage their customers and measure effectiveness. This panel will discuss ground breaking neuromarketing research that explores the difference between an AR e-commerce application vs. a traditional web based e-commerce application. The study will highlight perceptual changes, the level of neurological attention, and the post-purchase emotions that each experience yields. The study hypothesis is that e-commerce applications that utilize AR to enhance the buying experience will yield higher levels of positive engagement vs. traditional e-commerce applications.”
P.S. You can see a pretty innovative use of this tech from this TED presentation we blogged about before.