We Are Organized Chaos

Our Augmented Reality Soccer Banner Is Up For A Webby!

Long time readers of this blog may remember the Augmented Reality Soccer Banner we (Zugara) created for last year’s World Cup. Working as a team with BBDO and Zoic Studios we concepted and created a game for AT&T that used our proprietary motion capture technology (ZugMO) to allow people with a webcam to “head in” corner kicks (video below).

Well that banner ad is up for a Webby Award in the “Rich Media: B to C” category, and if you’re so inclined, we’d truly appreciate your support. The submission can be found here: http://webby.aol.com/entries/57212

Banner Ads Get Creative

Does anyone click on banner ads these days? We’ve all seen Apple’s latest marketing push of their iPod Touch. I can’t watch an episode of “Heroes” without seeing the commercial. I ran across this banner ad on www.pitchforkmedia.com, and they definitely got pretty creative with it. Even if I didn’t click on the link, Apple definitely got me interested and does a thorough job of introducing you to just how cool the iPod Touch is. I wonder how much they paid Pitchfork to run the ad. It re-defines a homepage “takeover.”