What Do Branded YouTube Contests Winning Videos Look Like?
Mental_floss Blog has a good round-up of some recent winners of Branded YouTube Contests here. Overall, it’s interesting to see quality work that can rise to the top for these types of contests. We’ve posted in the past some of the keys to having a successful Brand Contest on YouTube – #1 of which is and always will be prizing (as related to the effort involved). With the recent onslaught of Crowdsourcing in the Advertising and Marketing worlds, it will be important to remember this little detail.
On another note, though this post is about the winning videos for Branded YouTube Contests, I did want to throw in that approximately 75-80% of the entries we’ve received in the past for video contests are pure crap. There’s a reason why Amateur Video is called Amateur. With that said though, it’s always refreshing to come across a few diamonds among the dung when reviewing all the videos. I posted 2 of the winning videos below from a Casio Exilim Branded YouTube Contest we did a few years back and these are typical of the ‘diamonds’ you’ll fine with these UGC contests…