- Monday, May 17th, 2010
I’ve been meaning to post this for awhile, but slipped my mind. We’ve posted in the past on how to create effective YouTube Contests (and eventual contests winners) and how to make your video more interactive through Choose Your Own Adventure type functionality. YouTube finally came out with a section on its site called YouTube Show & Tell where you can see for yourself some of the best in breed for different areas like Branded Channels, Home Pages and Interactive Video. Missing are best practices and videos from effective branded YouTube contests but I imagine this might be in part to brands not wanting to release information on their campaigns. Hopefully, it’s something that will be updated soon…otherwise you can always check out previous branded YouTube contests here.
*Note – I didn’t mention the ‘Viral Hits’ section b/c I basically don’t think it should be included here. Viral Hits/Videos aren’t something you can create and are very hit or miss (99% more miss than hits.) I think this continues to confuse unsuspecting brands who think someone can create a video that will definitely go viral…
- Monday, August 24th, 2009
CYOA (Choose Your Own Adventure) Interactive Videos are continuing to become the go-to execution when brands and agencies are trying to create more consumer engagement for their online video executions and/or campaigns. There was a great recent effort out of the U.K. called Knife Crime where it was used as an educational vehicle to show the result of making a wrong (and life altering) decision. You can also check out many other great examples of CYOA video on a blog post we did a few months ago called The Best Examples Of Choose Your Own Adventure Interactive Video.
We’ve been discussing doing a very in-depth blog post on our experience to date with multiple CYOA executions and I think that post will be very soon. However, I did want to jump start things by including a pretty cool article and graphic from Flowingdata. As you can see from the flowchart below, it’s critical in any CYOA video that you’re flowcharting out all the possible directions and results at the start of your video. Granted most CYOA executions so far are much more simplified and often only branch out into 3-4 overall directions, but as this area of Interactive Video matures, I do think you’ll start to see much more in-depth Interactive Adventures that stay true to their current “Choose Your Own Adventure” name…