- Monday, July 13th, 2009
A recent announcement from both Sony and Netflix has the DVD/Online video service being integrated into future Sony TV’s. While this is a pretty significant leap forward for the future digital living room, what about Sony’s other services – primarily Crackle and the PlayStation Network?
Sony’s online video service, Crackle, recently went to a Hulu-type premium content model and has many of Sony’s catalog movies on the Crackle service for viewing. But so does Netflix.
The PlayStation Network (PSN) has movies you can stream for a nominal cost (like Xbox) and again features Sony Pictures related content. This content is also available on Netflix.
So my question is – where is the content strategy around all of this for Sony? I know this helps brings a unique feature to the Sony Electronics line of TV’s but is it at the expense of growing the consumer base for both the PlayStation Network and Crackle? Or is it a more likely scenario of Sony playing nice with Netflix for now until their other online content services have matured. It’s no secret that Netflix will have it’s hands full fending off competition from in-store DVD kiosks like Redbox for it’s current DVD mailing service, and by the time streaming content delivery has matured, at least Crackle content should be integrated into Sony TV sets. Hmm…maybe there is a content strategy after all.
“Keep your friends close, your enemies closer.”