We Are Organized Chaos

What’s New in Interactive Video – 07/29/10

• Old Spice Sales Double With YouTube Campaign
• Chatroulette Founder Wants to Ditch Text Chats, Focus on Telepresence
• Crowdsourcing Production Costs, Web Drama Hosts Web-a-Thon to Fund New Season
• HOW TO: Use Annotations to Promote Your Brand on YouTube
• How Levi’s sponsored ‘America’ viral video
• Twitter to Show Photos and Videos in the Stream
• Reaching Online Video Viewers with Long-Form Content
• Blip.tv Develops Pre-roll That Offers Free Downloads on Other Devices
• An Online Video Ad Survival Kit
• Race to Net TV in China Spotlights Doom of Cable TV in U.S.?
• It’s A Good Thing You Can’t Embed Crackle’s Who Wants to Be On A Reality Show
• 61% of Netflix Subscribers Choose to Stream Video
• Live Concerts Come to YouTube and Vevo This Summer
• Will Internet TV Be a Victim of Bandwidth Caps?

What’s New in Interactive Video – St. Patty’s Day Edition

• PlayStation Move: What We Hate, What We Love
• Internet Browsing and TV Watching: A Match Made in Distraction Heaven
• Facebook + Chatroulette = Faceroulette!
• Time To Get On The (Video) Apps Bandwagon
• YouTube Opens Up Banner Ad Overlays to Everyone
• Chatroulette Is 89 Percent Male, 47 Percent American, And 13 Percent Perverts (And guess who the perverts are…The Brits!)
• Crackle Sees Video Streams Rise
• The Masters Will Be Shown in 3-D, on TV and Online
• Crimsonfox: Augmented Reality-Powered Scavenger Hunt In Tokyo (video)
• The Reality of A YouTube Front Page Feature
• Justin.TV Turns To Law Professor Eric Goldman As It Battles Live Video Piracy
• 3D Gaming Goes From The PC To The TV
• Chinese Manufacturer Sticks IP Webcam On Robot Vacuum (remote controlled cleaning from the office? all over it…)
• 4 Fun and Crazy Chatroulette Videos (and can’t forget the now viral Chatroulette Improve Piano Player)
• Hot Wheels Custom Motors Cup Challenge (Innovative use of Annotated Video on YouTube…)
• YouTube Guide: Best YouTube Tips, Hacks & Resources
• Chatroulette Founder Working to Preserve User Privacy

What’s New in Interactive Video – 2/16/10

• Chatroulette – The Very Wild West Of The Webcam World…
• Why Netflix Won’t Be The HBO Of The 21st Century
• F.D.I.C. Charges in Web Video Bring Unusual Rebuttal From F.D.I.C.
• High School Kid Uses YouTube to Land Prom Date With Maxim Model
• The Online Video Landscape in 2010
• What Went Wrong At Veoh? Easy…requiring a software download…
• App Store Now Has 150,000 Apps. Wonderful.
• Where Did VC’s Go Wrong In Online Video
• Google’s Next Step in Speeding Up the Web: The YouTube Speed Dashboard
• Universities Threatened Over Streaming of Educational Videos
• Apple Looks To Corner Marketing With 99-Cent TV Shows
• Man Locked In A Box Is Livestreamed To The World (Scavenger Hunt / Contest)
• Online Video Replaces DVR
• 33 Billion Online Videos In December (Comscore)
• Refreshing Key Factors Of Video SEO Strategy
• The Bannen Way Hits 8.4M Streams Since its Crackle Debut
• What Works In Online Video
• Interactive Adidas Basketball Campaign On YouTube
• 1 in 6 Viewers Click Away During Pre-Rolls (This stat seems way too low…)
• Playboy Casting Via Personal Webcams
• How Video Players Could (Or Should) Look To Deliver Great User Experience
• Ustream – The Next YouTube?
• Here, There And Everywhere: Digital Video Trends In 2010
• Consumer Goods Marketers Go Beyond Ads With Online Video
• How Web Video SEO is Finally Coming of Age
• Belgian Band Gets Creative With Video Annotations On YouTube

Netflix On Sony TV’s…What About Crackle or The PlayStation Network?

A recent announcement from both Sony and Netflix has the DVD/Online video service being integrated into future Sony TV’s.  While this is a pretty significant leap forward for the future digital living room, what about Sony’s other services – primarily Crackle and the PlayStation Network?

Sony’s online video service, Crackle, recently went to a Hulu-type premium content model and has many of Sony’s catalog movies on the Crackle service for viewing.  But so does Netflix.

The PlayStation Network (PSN) has movies you can stream for a nominal cost (like Xbox) and again features Sony Pictures related content.  This content is also available on Netflix.

So my question is – where is the content strategy around all of this for Sony?  I know this helps brings a unique feature to the Sony Electronics line of TV’s but is it at the expense of growing the consumer base for both the PlayStation Network and Crackle?  Or is it a more likely scenario of Sony playing nice with Netflix for now until their other online content services have matured.  It’s no secret that Netflix will have it’s hands full fending off competition from in-store DVD kiosks like Redbox for it’s current DVD mailing service, and by the time streaming content delivery has matured, at least Crackle content should be integrated into Sony TV sets.  Hmm…maybe there is a content strategy after all.

“Keep your friends close, your enemies closer.”