You would gather not from this recently released report from Marketing Charts which says:
“The study, which set out to understand how and why marketers are using social media to grow and promote their businesses, found that Twitter, blogs, LinkedIn and Facebook – in that order – are the top four social media tools used by marketers.”
(image via Marketingcharts.com)
Where’s MySpace on this list? If this chart is indeed correct, it means that most brands aren’t even looking at doing any social media initiatives on the previous king of social communities. Or it could be that marketers in general are more comfortable using social media sites listed above themselves and view MySpace as more of a platform for media buys.
A January 2009 article from Compete.com also predicted this fall from grace for MySpace as indicated in the chart below:
Overall, surprising results for sure but not shocking. Most of our social media efforts (client based or internal) are living on or directed towards the sites mentioned in the 1st graph above. However, even though MySpace isn’t listed as a top social media tool for marketers, I don’t think you can automatically discount it from your overall social media strategy.