jack - Monday, February 27th, 2012
About a month ago we shared some data from an augmented reality brand engagement that we created with SocialVibe and Deutsch titled: “Anthem Blue Cross Webcam Exam”. Running on Zynga’s network the ad unit saw the following metrics:
- Average time spent – 76.1 seconds
- Click through to the landing page for more information after completing the interaction with the advertisement - 71.6%
Well, our second execution with SocialVibe, this time a brand engagement for Toyota’s Prius is yielding even better results in both key metrics:
- Average time spent – over 80 seconds
- Click through to the landing page for more information after completing the interaction with the advertisement - 77%
The Prius engagement is a game that allows people to use their motion to collect items they want to put in their Prius, and avoid items that they don’t. Simple and engaging, the data above is just further evidence that people have the equipment (i.e. webcams) and the desire necessary to interact with augmented reality (on their computers).
A player is unable to dodge a paint can and loses 1,000 points
jack - Friday, January 27th, 2012
The end of last year we partnered with SocialVibe and Deutsch to launch the “Anthem Blue Cross Webcam Exam” for Zynga’s network. It was a branded engagement that used augmented reality to allow people to interact with three Doctor’s tools – if you’re interested you can read more about it here. Today, I just wanted to share some of the data being released:
The average time spent with the Anthem Blue Cross ad is 76.1 seconds, Seventy-seven percent of consumers run through all three tools, and 71.6% of consumers click through to the landing page for more information after completing the interaction with the advertisement. (source)
Not bad numbers for an ad huh?
Below is a little visual walk-through of the experience…
jack - Thursday, November 3rd, 2011
Are you familiar with SocialVibe? Odds are, you’ve seen their work. They power user-initiated brand engagements on some of the web’s most visited networks. Networks like Zynga Games and Pandora. If you’d like more information on SocialVibe, Fast Company ran a great piece on them the other week.
Recently, we partnered with SocialVibe and Deutsch to create the “Anthem Blue Cross Webcam Exam” for Zynga’s network. It’s a fun, interactive Augmented Reality “Check-Up” that reminds people of the importance of seeing a Doctor regularly. It actually uses facial tracking to allow people to naturally interact with several Doctor’s tools, like that thinga-ma-bobby that they use to look at your eye (sorry for using such technical language).
Below, is a demo link for those of you that want to check it out. I’ve also embedded a few screencaps below as a mini walk-through to showcase the engagement. I’d love to get your thoughts on the execution in the comment section, and as always, you can find me on twitter here.
Click Here To Demo The Execution (note: sharing is disabled)
The branded engagement is initiated when people click on banner at the bottom of the first screenshot:
