We Are Organized Chaos

What’s New in Interactive Video – 05/11/10

• Will ActiveVideo Networks Successfully Bring TV-viewing To The Cloud?
• VIRAT, MITRE’s Military Streaming Video, Is Even Better Than Hulu
• All Your TVs Are Belong To Hollywood
• Five Questions With… TubeMogul’s Brett Wilson (Good insights into online video analytics…)
• Playboy: Virtual Casting Campaign Case Study
• America’s Got Talent Opens YouTube Auditions [VIDEO]
• Why Much of Your Favorite TV Content Still Isn’t Online
• Minority Report UI Designer John Underkoffler Talks About The Future of Gestures
• OK Good Stuff Offers A DIGGnation-esqe POV on Web Video
• Mark Cuban Foretells Netflix Demise, Sees a Future Filled With On-Demand Video
• From The Trenches: The Problem With Live Web Video And How To Set It Free
• Who Rules Web Video?
• Internet Connected TVs On The Increase – Half Of All New Sets To Be Web Capable By 2013
• Skype To Make Group Video Chat The Next Killer Webcam Feature
• Is Brightcove the Next Flash?
• Censors Get Nervous as Live Streaming Grows
• Clicker Live Shows You What’s Playing On The Web Right Now
• 10 Awesome Webcam Feeds From Around the World
• Tinychat Launches Twitter Chatrooms
• SlideShare Goes Beyond PowerPoint and Adds Video

Are Marketers Viewing MySpace As A Top Social Community Site Anymore?

You would gather not from this recently released report from Marketing Charts which says:

“The study, which set out to understand how and why marketers are using social media to grow and promote their businesses, found that Twitter, blogs, LinkedIn and Facebook – in that order – are the top four social media tools used by marketers.”

(image via Marketingcharts.com)

Where’s MySpace on this list?  If this chart is indeed correct, it means that most brands aren’t even looking at doing any social media initiatives on the previous king of social communities.  Or it could be that marketers in general are more comfortable using social media sites listed above themselves and view MySpace as more of a platform for media buys.

A January 2009 article from Compete.com also predicted this fall from grace for MySpace as indicated in the chart below:

Overall, surprising results for sure but not shocking.  Most of our social media efforts (client based or internal) are living on or directed towards the sites mentioned in the 1st graph above.  However, even though MySpace isn’t listed as a top social media tool for marketers, I don’t think you can automatically discount it from your overall social media strategy.