As AR continues to heat up, we’ve been lucky enough to speak all over the world on the topic. Yesterday, the good folks at GSD&M Ideacity were nice enough to have me as their guest. And I thought, what’s the point of making all these presentations if I can’t share them. So I’m hoping those of you that follow us for our AR work might find this interesting, and if you do, that you share it. It’s titled, “Augmented Reality: From Marketing Buzzword To A Better Consumer Experience”
Coachella is almost upon us – at least for those of us in the Los Angeles area! This 3-day concert/festival is a huge event out here and it’s always interesting to see how emerging media and technology is used at this forward thinking musical event.
I’m going to test out most of the standard techs while there such as Livestreaming with Qik, Ustream and maybe even Twitcasting. Pretty sure there will also be quite a few campaigns from bands and brands using QR Codes, Stickybits, and other mobile marketing efforts. And of course, I’ll update this post after the fest with any pictures/videos from the event itself.
With all that said, I did want to take a chance to list out many of the ‘new media tools’ you can prepare yourself with before heading to the fest (or to interact with from home):
Pretty standard but always helpful – especially the Interactive Field Map, Band Chooser and Find My Car functionality.
Happy Coachella also has a feed aggregating band tweets here.
VIRTUAL TOUR (360 degree Interactive Panormas)
2010 Virtual Tour is not live yet, but you can view it (and 2009) here.
After the event, I’ll post some of the emerging media and tech from the event in a post-event update. Until then, if you’re heading to the show, hit me up on @kobrakai – you can probably find me wandering about or close to the beer tent
We Are Organized Chaos (WAOC) is Zugara’s (www.zugara.com) interactive marketing and advertising blog where we’ll be featuring some great projects and discussing upcoming trends in the digital world. Work — good and bad — will be critiqued. Hope you’ll enjoy reading our insights and thoughts on interactive.