One of the key selling points of our virtual dressing room platform, The Webcam Social Shopper (WSS), is that it’s flexible. It was developed so that retailers could customize it easily and quickly. And while most clients choose to integrate it right into their product detail pages, there are far more integration possibilities than that. For example, we recently wrote about a client in Denmark, LazyLazy, who integrated WSS right into the main category pages on their site so as to give power users easier access to WSS.
Well, today we have a completely unique integration to tell you about: LoWed’s Facebook Page. LoWed is an Italian bridal boutique with no web site outside of Facebook. So, they integrated WSS into their Facebook presence (note: there is a “like-gate” to use WSS). Now their Facebook fans can browse dresses online and gain a better sense of what they like and don’t like prior to visiting the actual boutique.
Oh, and with this launch in Italy we hit another milestone, WSS is now available in 10 languages.
Our newest Augmented Reality project is now live. It’s a Motion Capture based Augmented Reality game we concepted and developed for Nestle called “Nesquik Factory”. “Nesquik Factory” puts people in the role of being a new hire that’s put to work filling Nesquik bottles. To be successful at the job the player must keep the production line flowing by making sure the right flavor of milk goes into the right bottle.
By utilizing our proprietary Motion Capture Augmented Reality Software, “ZugMO”, we are able to turn a standard webcam into an input device that translates a person’s motions in front of the camera into data that casual Flash games can utilize. And since the software was developed in Flash, not a proprietary platform, players won’t be turned off by a bulky download or the like. ZugMO enabled us to create an immersive experience for Nestle’s customers by turning their webcam’s video stream into the Nesquik Factory. Now, rather than using a mouse or keyboard to play the game, people are actually in the game itself and using their motions to fill the Nesquik bottles.
“Motion based gaming is already popular, but it’s really poised to explode over the next six months,” said Matt Szymczyk, CEO, Zugara. “The Wii is the fastest selling console in history, and both Sony and Microsoft are launching their entries into the motion based gaming market this year. People will be clamoring for these types of experiences, and with ZugMO, brands can meet that demand by creating incredibly dynamic and engaging online flash games. The great thing about creating online games to engage your audience is that people won’t need to purchase any expensive hardware to play. All they need is what they most likely already have, a computer and a standard webcam.”
“Nesquik Factory” was developed to be a social gaming experience. To help players share the fun with friends and family a “snapshot” is automatically taken at that exact instant they lose. Then, if they choose, players can easily share their snapshot (and their score) on Facebook.
“It was a fantastic experience working with Nestle, and quite frankly they really challenged us to ‘up our game,’” Matt said. “It was incredibly important to them that an actual bottle of Nesquik be recognized by the application to initiate the experience. In the past, this type of execution required that the client put a marker on their packaging, or the consumer downloaded a proprietary plug-in. Neither option was acceptable. As you’ll see when you play the game, we were able to meet this challenge and have the application recognize the iconic Nesquik bottle without a marker or a consumer download.”
Brands and agencies looking to either purchase the ZugMO Software Development Kit (SDK), or couple the SDK with our interactive marketing services like Nestle did can contact us at: info (at) Zugara (dot) com.
ABOUT ZUGARA Zugara is an employee owned Los Angeles based Augmented Reality Software developer. Founded in 2001 Zugara is the only Augmented Reality Software developer with an expertise in consumer engagement strategy, user experience design, and interactive production. This is because prior to restructuring as an Augmented Reality Software Developer in 2009, Zugara was an interactive marketing agency that created award winning work for Fortune 500 Brands like Reebok, Sony PlayStation, Toyota, Lexus, Casio, Red Bull and the U.S. Air Force.
We Are Organized Chaos (WAOC) is Zugara’s (www.zugara.com) interactive marketing and advertising blog where we’ll be featuring some great projects and discussing upcoming trends in the digital world. Work — good and bad — will be critiqued. Hope you’ll enjoy reading our insights and thoughts on interactive.