If you’re a big summer concertgoer, you know there’s usually the big 3 events every year – Coachella on west coast (2 weeks to go!), Lollapalooza in the midwest and Bonnaroo on the east coast. I know there’s others, but these 3 usually generate alot of attention when they announce their lineups. Which brings me to Lollapalooza and the fun and social way they’re going about releasing their lineup this year – by one letter at a time.
They’re driving a great conversation on their Facebook Page and people are already blogging about who the potential headliners are. Even their own message boards are extremely active with fans guesses. Of course, given the release around April’s Fools Day, some people are questioning the accuracy of the suggested headliners, but that’s just driving more conversation and awareness around the puzzle itself.
Great, simple use of driving attention back to a pretty innovative way of announcing a festival lineup.
UPDATE: Agencyspy has more details on the promotion here.
It was bound to happen sooner or later. Someone took Facebook Connect functionality and mashed it together with Chatroulette’s video conferencing interface. So now you have Faceroulette! The only problem? Nobody seems to be using it quite yet. It remains to be seen if the whole appeal of Chatroulette is in the anonymous nature of the service or if services like Faceroulette, Redditroulette, Tinychat and others can gain traction in the marketplace with detailed and niche user options. Could Facebook will be rolling out a similar feature to Faceroulette sometime in the immediate future?
Like us, many of you are passionate about Augmented Reality. And since news waits for no man/woman, we decided to create an iPhone app so you can always get real-time access to the latest AR related news and conversations.
AR PEEPS: Tracks the tweets of people and companies involved in AR (via @ChrisGrayson).
AR TWEETS: Searches Twitter for “Augmented Reality” to show you what people are talking about right now.
Additionally, you can share the content above via whichever channel is right for you. Email, Twitter and Facebook are all integrated into ARWire and only one touch away.
Check it out (we’d love to hear your thoughts below), and please spread the word. Currently, there’s a free version up in the iTunes store, but a premium version (with ads removed) should be going live soon.
UPDATE: ARWire Premium is live, and can be found here.
Is there any other brand out there doing a better job marketing themselves on Facebook? If so, let me know because Vitaminwater just continues to both amuse and innovate on the social network. Via Techcrunch, their latest flavor will be called “Connect” which was chosen via a contest on the brands Facebook page. Vitaminwater was the 1st brand to use their Facebook presence as the URL in a major television campaign and continues to hit all the right buttons in activating their Facebook fan base. I think I just might have a ‘brandcrush’ here…
On a final note, if you never saw the infomercial for their initial contest, it’s spot on and definitely worth checking out. And to think you could do about 5-6 of these social media campaigns (including the web video production) for about the same cost as 1 traditional television campaign.
We Are Organized Chaos (WAOC) is Zugara’s (www.zugara.com) interactive marketing and advertising blog where we’ll be featuring some great projects and discussing upcoming trends in the digital world. Work — good and bad — will be critiqued. Hope you’ll enjoy reading our insights and thoughts on interactive.
