About 2 weeks ago, I was on a panel at Web 2.0 on Augmented Reality with some of the thought leaders in the Augmented Reality space – John Havens, Robert Rice, Ori Inbar, Jack Mason and others. Erik Manley and Michael Eisenreich from GE had a great presentation and case study on the GE Plug Into The Smart Grid Augmented Reality Campaign from earlier this year. This was a great use of Flash and Papervision to create a very compelling Augmented Reality execution that helped usher AR into the mainstream.
I embedded the case study below as there are some great stats from the campaign (more than 1 million Augmented Reality users!) Definitely worth checking out below:
Here’s the video demo of the campaign if you have not seen it before: