We Are Organized Chaos

Web 2.0 Conference – GE’s Plug Into The Smartgrid Augmented Reality Case Study

About 2 weeks ago, I was on a panel at Web 2.0 on Augmented Reality with some of the thought leaders in the Augmented Reality space – John Havens, Robert Rice, Ori Inbar, Jack Mason and others.   Erik Manley and Michael Eisenreich from GE had a great presentation and case study on the GE Plug Into The Smart Grid Augmented Reality Campaign from earlier this year.  This was a great use of Flash and Papervision to create a very compelling Augmented Reality execution that helped usher AR into the mainstream.

I embedded the case study below as there are some great stats from the campaign (more than 1 million Augmented Reality users!)  Definitely worth checking out below:

What’s New In Interactive – 4/29/09

What’s New In Interactive is a round-up of interesting links we pass around to each other.

Here’s the latest list of links that caught our eye…

• Facebook opens up for developers, and tries to turn the heat up on Twitter
• Check out Daichi, a contestant in the World Beatbox Championships…
• G.E. created a standard sized disc that could store a 100 DVD’s.  But is it too little too late, as T.V.’s should have hard drives soon?
• Motivated by knowledge, users Tweet nearly 3 hours per day
• Get ready for your Facebook Friends to advertise to you. Status Plug launches an ad network for profiles
• Some interesting data on the web apps we’re using, and when
• Does your company have a social media policy… should it?
• The “Era of Social Commerce” is coming, should your company be working to get ahead of the curve?
• Social Media will lead Interactive Spending
• iPhone is boosting demand for Location Based Services
• Hulu’s Rapid Growth
• Video Advertising still set for growth in a down ad spend year